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The Authentic Marketer

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StoryTap Gives Spotlight: Women’s Collaborative Hub

Women’s Collaborative Hub was among the many non-profit organizations StoryTap is proud to support through our StoryTap Gives program. Based out of British Columbia, the Women’s Collaborative Hub aimed to connect women with leaders and

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Photo for blog post: What is Your Video Strategy for 2022?

What is Your Video Strategy for 2022?

Even though we’re only mid-way through 2021, 2022 content marketing planning has already begun. As we plan for 2022, many brands are choosing a video-first approach to content creation. The CEO of Instagram recently announced

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Photo for blog post: 5 Brands That Stand Out on TikTok (and how they did it)

5 Brands That Stand Out on TikTok (and how they did it)

Since its launch in 2016, TikTok has completely upended the social media game. With over 2.6 billion downloads worldwide, TikTok has become the newest internet hub for all things pop culture, memes, and whatever you

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