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The Authentic Marketer

Inspiration for marketing, branding and customer experiences

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Supercharging Search Results with Video SEO

Search is evolving. And it’s creating new opportunities for businesses willing to think differently about SEO. More specifically, video SEO.  You and the competition are likely following the same set of best practices for text-based

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Photo for blog post: Why Digital StoryTelling is Now in The Hands of Customers

Why Digital StoryTelling is Now in The Hands of Customers

Once upon a time, in an era long gone, brands used nothing but logos, jingles, and studio-produced clips of actors to create branded video content. The idea was to showcase a picture-perfect scenario featuring their

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Photo for blog post: What is a Customer Self-Service Portal?

What is a Customer Self-Service Portal?

A customer self-service portal is a section of an organization’s website that will usually require customers to log in using a secure username and password. There, they can access information and/or services (ranging from order

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Photo for blog post: How to Make a Video: A Step-by-Step Guide for Businesses

How to Make a Video: A Step-by-Step Guide for Businesses

Creating a video (actually, lots of videos) is one of the best ways to market your brand — but it can be daunting when you’re not sure where to start.  This guide will break down

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Photo for blog post: 3 Key Tips for Effective Video Marketing

3 Key Tips for Effective Video Marketing

Video marketing has been around for decades, but in today’s e-commerce boom, it’s more important than ever. Video has become the gold standard of content, whether short form by way of Instagram and TikTok or

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Photo for blog post: The Secret to a Successful Video is SEO

The Secret to a Successful Video is SEO

It’s been 25 years since Bill Gates penned his now-famous essay “Content is King”. The sentiment remains true to this day. Creating high-value content is still one of the most effective and consistent ways to

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Photo for blog post: Healthcare Customer Service goes High-tech

Healthcare Customer Service goes High-tech

It’s no secret that video is a crucial tool for marketing almost anything online. But did you know that video is also making its way into the healthcare industry? They say that a picture is

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Photo for blog post: Top 5 Questions to Ask in a Testimonial Video

Top 5 Questions to Ask in a Testimonial Video

It goes without saying that it’s much easier to trust someone who isn’t trying to sell you something. In fact, stats show that 90% of people are much more likely to trust a recommended brand

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Photo for blog post: 5 Steps for Turning Your Customers into Creators

5 Steps for Turning Your Customers into Creators

You’re probably already aware that authentic, user-generated content (UGC) is one of the most powerful online marketing tools for building your brand. (And if you’re not, check out our blog post all about why you

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Photo for blog post: Why Your Brand Needs User-Generated Content

Why Your Brand Needs User-Generated Content

Consumers trust other consumers more than the brands they buy from. This is where user-generated content comes into play: It’s a way of harnessing the voice of your customers as a marketing tactic to encourage

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