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The Authentic Marketer

Inspiration for marketing, branding and customer experiences

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How Many Videos Does Your Brand Need in 2021?

If you’re a brand that sells online, you probably noticed a pandemic-related surge in ecommerce sales. With this shift to ecommerce, your brand needs to adjust to capitalize on this trend. Even as the world

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Photo for blog post: How FAQ Videos Improve Customer Experience (And Reduce Call Center Volume)

How FAQ Videos Improve Customer Experience (And Reduce Call Center Volume)

When it comes to the Frequently Asked Questions (FAQ) page, every brand faces the same struggle: You know you need one, but probably don’t know what needs to be on it. So you try your

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Photo for blog post: How Video Content SEO is Changing

How Video Content SEO is Changing

You already know that SEO is important when it comes to optimizing the visibility of your website in search. The e-commerce landscape is flooded with competitors, and it’s key to stand out by making your

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