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The Authentic Marketer

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How Many Videos Does Your Brand Need in 2021?

If you’re a brand that sells online, you probably noticed a pandemic-related surge in ecommerce sales. With this shift to ecommerce, your brand needs to adjust to capitalize on this trend. Even as the world

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Photo for blog post: How FAQ Videos Improve Customer Experience (And Reduce Call Center Volume)

How FAQ Videos Improve Customer Experience (And Reduce Call Center Volume)

When it comes to the Frequently Asked Questions (FAQ) page, every brand faces the same struggle: You know you need one, but probably don’t know what needs to be on it. So you try your

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Photo for blog post: What is Your Video Strategy for 2022?

What is Your Video Strategy for 2022?

Even though we’re only mid-way through 2021, 2022 content marketing planning has already begun. As we plan for 2022, many brands are choosing a video-first approach to content creation. The CEO of Instagram recently announced

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Photo for blog post: Shopping Has Shifted to Ecommerce. Is Your Brand Ready?

Shopping Has Shifted to Ecommerce. Is Your Brand Ready?

The world around us is changing rapidly, and many shifts happening in the world of commerce will be permanent. In the time of COVID-19, there are trends emerging that are likely to strengthen over time. 

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