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The Authentic Marketer

Inspiration for marketing, branding and customer experiences

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Staying true to ourselves: a new brand for storytelling

StoryTap needed a new foundation for storytelling. Discover how we achieved that with our latest website and rebranding.


Photo for blog post: Collect Evergreen Videos for Your Brand this Holiday Season

Collect Evergreen Videos for Your Brand this Holiday Season

Though the leaves are just beginning to change and plans for Halloween are taking shape, in the retail world, the holiday season is well under way. Retail sales in the US total almost $730 billion

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Photo for blog post: How Video FAQ Increases Engagement and Reduces Call Center Volume

How Video FAQ Increases Engagement and Reduces Call Center Volume

Your website likely has a Frequently Asked Questions (FAQ) page filled with all the answers your customers and website visitors seek about your products and services.  Some brands try to answer site visitor questions by

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