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The Authentic Marketer

Inspiration for marketing, branding and customer experiences

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Collect Evergreen Videos for Your Brand this Holiday Season

Though the leaves are just beginning to change and plans for Halloween are taking shape, in the retail world, the holiday season is well under way. Retail sales in the US total almost $730 billion

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Photo for blog post: How to Get Started With User-Generated Video

How to Get Started With User-Generated Video

Chances are that you sifted through dozens of customer reviews before your last big online purchase. Putting yourself in your customers’ shoes, you’d know they’re all doing the same in their buying journey. Time is

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Photo for blog post: How StoryTap Helps Brands Adapt and Win in the New World

How StoryTap Helps Brands Adapt and Win in the New World

No question about it, 2020 has been a challenging year in many ways. We’re living in a new world with a lot of uncertainty. People are worried about their health, safety, financial well-being. It’s not

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