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The Authentic Marketer

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StoryTap Gives Spotlight: Women’s Collaborative Hub

Women’s Collaborative Hub was among the many non-profit organizations StoryTap is proud to support through our StoryTap Gives program. Based out of British Columbia, the Women’s Collaborative Hub aimed to connect women with leaders and

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Photo for blog post: StoryTap Gives Spotlight: Girl In The Wild

StoryTap Gives Spotlight: Girl In The Wild

As a woman-led company, StoryTap is proud to support Girl In The Wild, a BC-based non-profit company that aims to empower teen girls who are struggling with self-esteem. Each year, groups of 8 Canadian girls are

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Photo for blog post: 5 Brands That Stand Out on TikTok (and how they did it)

5 Brands That Stand Out on TikTok (and how they did it)

Since its launch in 2016, TikTok has completely upended the social media game. With over 2.6 billion downloads worldwide, TikTok has become the newest internet hub for all things pop culture, memes, and whatever you

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Photo for blog post: Collect Evergreen Videos for Your Brand this Holiday Season

Collect Evergreen Videos for Your Brand this Holiday Season

Though the leaves are just beginning to change and plans for Halloween are taking shape, in the retail world, the holiday season is well under way. Retail sales in the US total almost $730 billion

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Photo for blog post: How to Get Started With User-Generated Video

How to Get Started With User-Generated Video

Chances are that you sifted through dozens of customer reviews before your last big online purchase. Putting yourself in your customers’ shoes, you’d know they’re all doing the same in their buying journey. Time is

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Photo for blog post: How StoryTap Helps Brands Adapt and Win in the New World

How StoryTap Helps Brands Adapt and Win in the New World

No question about it, 2020 has been a challenging year in many ways. We’re living in a new world with a lot of uncertainty. People are worried about their health, safety, financial well-being. It’s not

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