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The Authentic Marketer

Inspiration for marketing, branding and customer experiences

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Collect Evergreen Videos for Your Brand this Holiday Season

Though the leaves are just beginning to change and plans for Halloween are taking shape, in the retail world, the holiday season is well under way. Retail sales in the US total almost $730 billion

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Photo for blog post: How Enterprise Brands Can Use Video Reviews and Video Q&A to Drive Engagement and Conversions

How Enterprise Brands Can Use Video Reviews and Video Q&A to Drive Engagement and Conversions

Customer engagement is an integral part of business growth. It helps drive up sales and ensure loyalty from your consumers in the long run. And thanks to technology, building meaningful relationships with your customers has

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Photo for blog post: How Many Videos Does Your Brand Need in 2021?

How Many Videos Does Your Brand Need in 2021?

If you’re a big brand that sells online, you’ve almost certainly noticed a surge in ecommerce sales in the past few months. With this shift to ecommerce, your brand needs to adjust to capitalize on

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Photo for blog post: Why You Need User-Generated Video to Master the Customer Journey

Why You Need User-Generated Video to Master the Customer Journey

Companies that put the customer at the heart of their marketing strategy are more successful than those who do not. One of the biggest predictors of success is having the customer journey mapped out and

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