Consumers are watching more video content than ever before.
Over 27.7 million Canadians consumed digital video in 2021, and the demand for video content is not slowing down. According to a report by Hubspot, 54% of consumers want to see more video content from a brand or business they support.
As video consumption grows, brands must pay attention to the devices consumers use to watch video.
Mobile Video Marketing is On the Rise
Next time you’re out, look at the people around you. You’ll notice almost everyone is looking down at their phones, watching some type of video on mobile.
With more consumers on their smartphones, brands can leverage mobile video marketing to get customers talking about their business and turn their customers into creators.
What is Mobile Video Marketing?
Mobile video marketing helps brands reach their objectives by accelerating video production and encouraging user interaction.
We already know that consumers are on their phones. Mobile video marketing capitalizes on this by leveraging mobile as a channel to connect with customers and drive engagement.
Here’s Why Your eCommerce Brand Should Leverage Mobile Video Marketing
Users Can Easily Create Content
The most significant impact mobile video marketing has on eCommerce brands is convenience. Mobile recording makes it easy to record videos from anywhere. For brands who want user-generated content (UGC), having a mobile recording option will increase the chances of customers recording a video.
Convenience is critical when asking your customers to take action, like recording a product review or testimonial video. Mobile video recording makes the video process simple and seamless.
Cuts Production Costs & Time
Video production has a reputation for being expensive. But, take away the production crew, audio equipment and lighting, and you’re costs are cut dramatically. Without the team and equipment, video recording becomes much easier and less time-consuming.
When all your customers have to do is pick up their phone, they can create more videos faster. So, your brand can access videos at scale without the heavy price tag that tends to accompany video production.
But – let’s remember that lower cost doesn’t mean poor quality production. Communicate with your customers how to capture quality video on a smartphone, and it’s smooth sailing from there.
Increases Social Sharing & Online Engagement
Video content is proven to help brands further their online reach.
Consumers watching videos on social media platforms are more likely to share with friends and interact with the content. A report shows that 92% of mobile video consumers share videos with others.
In addition, when the video is recorded on mobile, your customers can more easily share the videos to their networks and drive traffic back to your site or social accounts.
Take Advantage of Mobile Video Marketing with StoryTap
StoryTap’s patented video platform allows enterprise brands to capture authentic video experiences on any device. Capitalize on the mobile-first approach and get your customers talking about your business. Our technology lets your customers record directly from their phones, making the video process easier and faster. Plus, our custom video prompts will ensure your customer videos have a natural flow of conversation that looks and sounds authentic to your brand.
Reach out to us and let’s chat about how we can help simplify your video marketing on mobile!
For more information about video marketing, download our eBook: Video Marketing 101