StoryTap Technology Expands Team, Taps Four New Executives For Key Growth Roles 

Vancouver, Canada–(October 19, 2021) StoryTap, whose patented video storytelling platform enables well-known brands to engage and grow by harnessing the power of authentic social video stories at a global scale, is expanding its team with the appointment of four key executives. William Tang has been tapped as Head of Finance, Hilary Roberts as Senior Director of Brand & Customer Success, Matthew Sinuita as Director of Brand Partnership(s), and Kevin Tran as Senior Manager, Digital Growth. 

William Tang brings more than a decade of experience in financial planning and operations for fast growth SaaS businesses to his role as StoryTap’s Head of Finance. Working primarily in publicly traded companies, Tang brings a specialized background in financial planning and analysis, budgeting, and internal control & finance operations, based in Vancouver.

Hilary Roberts serves as Senior Director of Brand & Customer Success and brings almost 20 years of experience to the role. Prior to joining StroyTap, Roberts was Group Business Director at  Zulu Alpha Kilo Inc. where she oversaw the strategic, creative, digital, and production processes for Tim Hortons and successfully led the launch of The Centre for Addiction and Mental Health’s (CAMH) brand platform. For almost 10 years, she was VP, Director of Client Services at Manifest Communications, Canada’s leading social marketing agency, and led key strategic initiatives for government, corporate and not-for-profit accounts. Reporting to Butler, she will lead brand and customer initiatives and is based out of Toronto. 

Matt Sinuita brings more than 15 years of advertising industry experience, working with global brands such as Apple, Heineken, and Ford; as well as Canadian brands like Tim Hortons and Fountain Tire. Most recently, Sinuita worked at agency Zulu Alpha Kilo Inc., where he led efforts for Subaru Retail, Ottawa Senators, Cineplex Cinemas, Food Banks Canada, and Mother Raw. In this new role, Sinuita will work closely with Butler on key partnerships initiatives. Sinuita is based out of Ontario. 

Kevin Tran, based out of Vancouver, joins as the newest member of the marketing team, as Senior Manager, Digital Growth, working closely with Roberts. Bringing almost a decade of marketing experience, Tran has experience in eCommerce, SaaS, and professional services industries focused on scaling eCommerce & SaaS growth through demand generation. Tran previously served as Manager, SEO and Digital at Assent Compliance and Digital Marketing Lead at MEC. 

“We’re thrilled to have such uniquely talented people as William, Hilary, Matt, and Kevin join us to fuel our growth,” said Butler. “They are part of a dream team we are building to help us demonstrate the power that video storytelling brings. It’s exciting to see more brands in more parts of the world leverage StoryTap’s technology for truly authentic consumer engagement.”

The company, founded by Butler and CTO Sean Braacx, works with major consumer products, retail, and education companies, and customers include Reckitt Benkiser’s Enfamil, Cepacol, Veet, K-Y, and Durex brands, for UCLA, as well as for brands ranging from TELUS to retailer Canadian Tire. In addition, enterprise companies now depend on StoryTap’s secure enterprise video marketing platform to help them generate authentic, on-brand customer engagement, and to drive traffic, search engine optimization, and engagement.

About StoryTap

StoryTap Technologies Inc. is a woman-led company founded in 2016 with teams in Vancouver and Toronto. The company’s patented and secure video storytelling technology enables a global roster of brands to engage consumers and employees to grow by sourcing, producing, curating and distributing authentic, user-generated video storytelling content. StoryTap content also helps brands drive traffic, increase search engine optimization, build engagement and conversions. StoryTap is a Techstars and Lazaridis ScaleUp company. For more information about StoryTap, visit or follow them on LinkedIn, Twitter, and Instagram.

PR Contact: 

Caleigh Alleyne
Communications Manager, StoryTap

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