Content Writer (B2B)

Work Remotely from Ontario or British Columbia

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At StoryTap, we are the leader in story-led video automation. Our patented platform lets brands easily produce and automatically share authentic video stories from customers or employees. From video product reviews to Q&A, testimonials and more. The end result? Stronger consumer relationships and measurable bottom-line results. To achieve this mission, we’ll need an all-star team onboard to help us out.

  In this role, you’ll be in charge of our brand voice. You’ll own it, speak it, breathe it, you name it. You’re an exceptional communicator and writer and have an amazing understanding of our marketing funnel. You’ll be paving the way as one of the earlier team members on the Marketing team here at StoryTap. This is the best opportunity to make an impact — & to take best practices of what you’ve seen in the past and place them into areas where you see fit. You’ll have autonomy in your role & you’ll be responsible for driving execution to make sure our campaigns and strategies are meeting targets.  

 

Quick Facts About Us:


Founded: 2014
Employees: 25+
Locations: Vancouver, BC, Toronto, ON — We all work remotely, but have access to a hub space if we need it!
Funding: $2.3M Seed Round in May 2021
Team: You’ll be in great company with a supportive Content Marketing Manager, as well as a Marketing Ops Coordinator and a Graphic Designer
Understanding the Business/Press: https://jellymarketing.ca/blog/bernadette-butler-story-tap/
Noteworthy: Female CEO & Co-Founder, 2021 Best Place To Work Certified, 3 weeks of vacation + 2 weeks off during the winter holidays to start, benefit plans, amazing culture + motivated people!
Tech Stack: Hubspot, ZoomInfo, Linkedin Sales Navigator

What you’ll do:

  • Own all content deliverables and engage our customers through social media, blog posts, whitepapers, case studies, etc. to generate leads 
  • Champion SEO optimization for all content produced
  • Explore captivating messaging for a wide range of target audiences, capturing people at each part of their buyer’s journey
  • Champion StoryTap’s brand voice and continuously challenge yourself to elevate it
  • Collaborate with other departments to ensure deliverables for demos, pitches, customers, etc. are both up-to-date and effective
  • Ensure a cohesive narrative across multiple channels with the brand voice
  • Write effective short and long form pieces that convert
  • Keep a close eye on MQLs, rankings, and traffic while adjusting as needed
  • Be our go-to social media expert & write for our posts 
  • Craft engaging headline copy, optimized for SEO
  • Establish content management strategies for new features and updates
  • Work with the latest SEO tools to create optimized content

Here’s what you’ll need:

  • 5+ years’ of experience of writing content for the tech industry – anything from blog posts, white papers, to social media – bonus points for previous experience writing for SaaS or B2B tech companies
  • Previous success in executing on content strategy and writing excellent copy that converts
  • Superior knowledge of social channels that are relevant to StoryTap’s success 
  • Exceptional writing (in both long and short form), with attention to detail and a passion for catching errors. 
  • Previous experience working with WordPress as an asset
  • Proven experience of implementing and rolling with SEO best practices.
  • Ability to analyze data to derive performance metrics
  • Resilience & flexibility in working with deadlines and requests
  Interested? Please send us your portfolio to jasmine@storytap.com that best portrays your work with the use of a variety of brand voices and tones. Short form work is preferable!

Our Values

honesty value logo
honesty

We bring trust to marketing, so trust needs to start with us.

confidence value logo
confidence

We have a bold vision for our future and want to share it.

hustle value logo
hustle

We are resourceful go-getters that find solutions, not excuses.

celebration value logo
celebration

We take time to celebrate our successes, big and small, as a team.

impact value logo
impact

We believe that we can all make a positive difference in our world.

family value logo
family

We support our people so they can bring their whole selves to work, without sacrifice.