Pet brand that offers a wide range of pet food and pet care products. No physical store or Ecomm, website links out to distributors (Amazon, Walmart, etc.)
Campaign pages were showing lower engagement than the rest of the website. Wanted to increase engagement and reduce bounce rates on campaign pages.
Collect product testimonials via sampling, website, and loyalty program. Videos are posted on campaign, brand, and PDP pages to improve website engagement and convert sales.