Use Case

Enfamil Canada


Enfamil is a leading infant formula brand that provides quality, science-based nutrition to support the healthy development of babies. Their products are designed to meet the unique nutritional needs of infants and toddlers at every stage of their growth and development. Enfamil sells products through its eCommerce website, which provides parents with a convenient way to purchase and access educational resources.


Enfamil wanted videos of real customers leaving product reviews on its website but faced the challenge of finding an efficient way. With many customers turning to eCommerce, Enfamil recognized the importance of leveraging customer reviews to build trust and credibility with potential buyers. As a result, Enfamil was seeking a solution to help them fully capitalize on the value of customer reviews and drive sales.


Enfamil partnered with StoryTap to address its challenge of producing a high volume of customer review videos. The videos were embedded on Enfamil’s eCommerce product detail pages (PDP) and Q&A pages to address common customer questions and concerns about baby formula.

By featuring video reviews on their eCommerce site, Enfamil built trust and credibility with potential buyers while providing valuable information and support to existing ones. In addition, using customer review videos helped Enfamil increase engagement on their eCommerce website and drive conversion.