Thinking of hiring a broker or agency to line up video creators for your brand? Before you sign the contract, let’s look at what you’re *really* signing up for.
What It “Really” Takes to Work with Creators
What you’re actually paying for:
- Broker or agency fee (monthly retainers)
- Per-creator fee ($250-$1,000+ each)
- Contracts, negotiations, legal reviews
- Creative brief alignment, revisions, reshoots
- Time (lots of it) from your internal team
The cost? High. The content? Maybe great. Maybe not. And worst of all… you likely don’t own it.
Why the Broker Model Doesn’t Scale
Brokers were built for campaign-based brand work, not the everyday need for fresh, trust-building content across your site, social, and ads.
If you want 100+ pieces of evergreen video content per year, that broker is going to cost you *six figures or more* – and still leave you chasing revisions and approvals.
There’s a Smarter Way
StoryTap offers a fully automated, scalable video content platform that:
- Taps into your customers as creators
- Eliminates creative briefs and back-and-forth
- Auto-directs story capture with AI prompts
- Delivers high-performing, authentic content
- Gives you unlimited rights to every video
You’ll save time, budget, and sanity – while building a powerful brand video library.
Why hire a broker when you can own the pipeline?
Let StoryTap power your creator strategy – without the creator chaos.
FAQs About Video and Organic Content
- Do I need a broker if I use a platform like StoryTap?
No. StoryTap replaces the broker model with an automated, customer-powered approach. - What’s the cost difference?
Broker models can run $10K+/month with added creator fees. StoryTap is a flat monthly fee, scaling efficiently. - What about creative control?
You still direct brand tone via story prompts and moderation tools—without micro-managing every shot.
Ready to learn more?
Book a demo to see how StoryTap can help you collect and share organic video content, or try it for free.
