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The Authentic Marketer

Inspiration for marketing, branding and customer experiences

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3 Key Tips for Effective Video Marketing

Video marketing has been around for decades, but in today’s e-commerce boom, it’s more important than ever. Video has become the gold standard of content, whether short form by way of Instagram and TikTok or

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Photo for blog post: The Secret to a Successful Video is SEO

The Secret to a Successful Video is SEO

It’s been 25 years since Bill Gates penned his now-famous essay “Content is King”. The sentiment remains true to this day. Creating high-value content is still one of the most effective and consistent ways to

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Photo for blog post: Healthcare Customer Service goes High-tech

Healthcare Customer Service goes High-tech

It’s no secret that video is a crucial tool for marketing almost anything online. But did you know that video is also making its way into the healthcare industry? They say that a picture is

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Photo for blog post: Top 5 Questions to Ask in a Testimonial Video

Top 5 Questions to Ask in a Testimonial Video

It goes without saying that it’s much easier to trust someone who isn’t trying to sell you something. In fact, stats show that 90% of people are much more likely to trust a recommended brand

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Photo for blog post: 5 Steps for Turning Your Customers into Creators

5 Steps for Turning Your Customers into Creators

You’re probably already aware that authentic, user-generated content (UGC) is one of the most powerful online marketing tools for building your brand. (And if you’re not, check out our blog post all about why you

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Photo for blog post: Why Your Brand Needs User-Generated Content

Why Your Brand Needs User-Generated Content

Consumers trust other consumers more than the brands they buy from. This is where user-generated content comes into play: It’s a way of harnessing the voice of your customers as a marketing tactic to encourage

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Photo for blog post: StoryTap Technology Expands Team, Taps Four New Executives For Key Growth Roles 

StoryTap Technology Expands Team, Taps Four New Executives For Key Growth Roles 

Vancouver, Canada–(October 19, 2021) – StoryTap, whose patented video storytelling platform enables well-known brands to engage and grow by harnessing the power of authentic social video stories at a global scale, is expanding its team

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Photo for blog post: How to Create the Best Employee Recruitment Videos

How to Create the Best Employee Recruitment Videos

Now more than ever, marketing yourself as an employer is key to hiring the best talent and staying ahead of competitors. Job candidates want to know and trust the company they’re applying to work for:

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Photo for blog post: What is Video Marketing?

What is Video Marketing?

Video marketing is the use of video to promote and market your brand, create awareness, increase engagement, educate consumers, and all the sweet things that ultimately lead to more sales.  When it comes to selling

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Photo for blog post: StoryTap Gives Spotlight: Women’s Collaborative Hub

StoryTap Gives Spotlight: Women’s Collaborative Hub

Women’s Collaborative Hub was among the many non-profit organizations StoryTap is proud to support through our StoryTap Gives program. Based out of British Columbia, the Women’s Collaborative Hub aimed to connect women with leaders and

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