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The Authentic Marketer

Inspiration for marketing, branding and customer experiences

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Staying true to ourselves: a new brand for storytelling

StoryTap needed a new foundation for storytelling. Discover how we achieved that with our latest website and rebranding.


Photo for blog post: Collect Evergreen Videos for Your Brand this Holiday Season

Collect Evergreen Videos for Your Brand this Holiday Season

Though the leaves are just beginning to change and plans for Halloween are taking shape, in the retail world, the holiday season is well under way. Retail sales in the US total almost $730 billion

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Photo for blog post: How Enterprise Brands Can Use Video Reviews and Video Q&A to Drive Engagement and Conversions

How Enterprise Brands Can Use Video Reviews and Video Q&A to Drive Engagement and Conversions

Customer engagement is an integral part of business growth. It helps drive up sales and ensure loyalty from your consumers in the long run. And thanks to technology, building meaningful relationships with your customers has

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Photo for blog post: How Many Videos Does Your Brand Need in 2021?

How Many Videos Does Your Brand Need in 2021?

If you’re a big brand that sells online, you’ve almost certainly noticed a surge in ecommerce sales in the past few months. With this shift to ecommerce, your brand needs to adjust to capitalize on

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Photo for blog post: Shopping Has Shifted to Ecommerce. Is Your Brand Ready?

Shopping Has Shifted to Ecommerce. Is Your Brand Ready?

The world around us is changing rapidly, and many shifts happening in the world of commerce will be permanent. In the time of COVID-19, there are trends emerging that are likely to strengthen over time. 

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Photo for blog post: How Video FAQ Increases Engagement and Reduces Call Center Volume

How Video FAQ Increases Engagement and Reduces Call Center Volume

Your website likely has a Frequently Asked Questions (FAQ) page filled with all the answers your customers and website visitors seek about your products and services.  Some brands try to answer site visitor questions by

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Photo for blog post: Why You Need User-Generated Video to Master the Customer Journey

Why You Need User-Generated Video to Master the Customer Journey

Companies that put the customer at the heart of their marketing strategy are more successful than those who do not. One of the biggest predictors of success is having the customer journey mapped out and

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Photo for blog post: How to Get Started With User-Generated Video

How to Get Started With User-Generated Video

Chances are that you sifted through dozens of customer reviews before your last big online purchase. Putting yourself in your customers’ shoes, you’d know they’re all doing the same in their buying journey. Time is

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Photo for blog post: How StoryTap Helps Brands Adapt and Win in the New World

How StoryTap Helps Brands Adapt and Win in the New World

No question about it, 2020 has been a challenging year in many ways. We’re living in a new world with a lot of uncertainty. People are worried about their health, safety, financial well-being. It’s not

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