The Authentic Marketer
Inspiration for marketing, branding and customer experiences
3 Key Tips for Effective Video Marketing
Video marketing has been around for decades, but in today’s e-commerce boom, it’s more important than ever. Video has become the gold standard of content, whether short form by way of Instagram and TikTok or
The Secret to a Successful Video is SEO
It’s been 25 years since Bill Gates penned his now-famous essay “Content is King”. The sentiment remains true to this day. Creating high-value content is still one of the most effective and consistent ways to
Healthcare Customer Service goes High-tech
It’s no secret that video is a crucial tool for marketing almost anything online. But did you know that video is also making its way into the healthcare industry? They say that a picture is
Top 5 Questions to Ask in a Testimonial Video
It goes without saying that it’s much easier to trust someone who isn’t trying to sell you something. In fact, stats show that 90% of people are much more likely to trust a recommended brand
5 Steps for Turning Your Customers into Creators
You’re probably already aware that authentic, user-generated content (UGC) is one of the most powerful online marketing tools for building your brand. (And if you’re not, check out our blog post all about why you
Why Your Brand Needs User-Generated Content
Consumers trust other consumers more than the brands they buy from. This is where user-generated content comes into play: It’s a way of harnessing the voice of your customers as a marketing tactic to encourage
StoryTap Technology Expands Team, Taps Four New Executives For Key Growth Roles
Vancouver, Canada–(October 19, 2021) – StoryTap, whose patented video storytelling platform enables well-known brands to engage and grow by harnessing the power of authentic social video stories at a global scale, is expanding its team
How to Create the Best Employee Recruitment Videos
Now more than ever, marketing yourself as an employer is key to hiring the best talent and staying ahead of competitors. Job candidates want to know and trust the company they’re applying to work for:
What is Video Marketing?
Video marketing is the use of video to promote and market your brand, create awareness, increase engagement, educate consumers, and all the sweet things that ultimately lead to more sales. When it comes to selling
StoryTap Gives Spotlight: Women’s Collaborative Hub
Women’s Collaborative Hub was among the many non-profit organizations StoryTap is proud to support through our StoryTap Gives program. Based out of British Columbia, the Women’s Collaborative Hub aimed to connect women with leaders and
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