Blog

The Authentic Marketer

Inspiration for marketing, branding and customer experiences

Featured

How Many Videos Does Your Brand Need in 2021?

If you’re a brand that sells online, you probably noticed a pandemic-related surge in ecommerce sales. With this shift to ecommerce, your brand needs to adjust to capitalize on this trend. Even as the world

Read More


Photo for blog post: How FAQ Videos Improve Customer Experience (And Reduce Call Center Volume)

How FAQ Videos Improve Customer Experience (And Reduce Call Center Volume)

When it comes to the Frequently Asked Questions (FAQ) page, every brand faces the same struggle: You know you need one, but probably don’t know what needs to be on it. So you try your

Read More


Photo for blog post: What is Your Video Strategy for 2022?

What is Your Video Strategy for 2022?

Even though we’re only mid-way through 2021, 2022 content marketing planning has already begun. As we plan for 2022, many brands are choosing a video-first approach to content creation. The CEO of Instagram recently announced

Read More


Photo for blog post: How Video Content SEO is Changing

How Video Content SEO is Changing

You already know that SEO is important when it comes to optimizing the visibility of your website in search. The e-commerce landscape is flooded with competitors, and it’s key to stand out by making your

Read More


Photo for blog post: 5 Brands That Stand Out on TikTok (and how they did it)

5 Brands That Stand Out on TikTok (and how they did it)

Since its launch in 2016, TikTok has completely upended the social media game. With over 2.6 billion downloads worldwide, TikTok has become the newest internet hub for all things pop culture, memes, and whatever you

Read More


Photo for blog post: Social Video-At-Scale Platform StoryTap Scales Up With Seed Round led by Refinery Ventures and StandUp Ventures

Social Video-At-Scale Platform StoryTap Scales Up With Seed Round led by Refinery Ventures and StandUp Ventures

VANCOUVER, BRITISH COLUMBIA, May 20, 2021 – StoryTap, whose patented video storytelling platform enables well-known brands to engage and grow by harnessing the power of authentic social video stories at a global scale, has announced

Read More


Photo for blog post: Staying true to ourselves: a new brand for storytelling

Staying true to ourselves: a new brand for storytelling

StoryTap needed a new foundation for storytelling. Discover how we achieved that with our latest website and rebranding.


Photo for blog post: Collect Evergreen Videos for Your Brand this Holiday Season

Collect Evergreen Videos for Your Brand this Holiday Season

Though the leaves are just beginning to change and plans for Halloween are taking shape, in the retail world, the holiday season is well under way. Retail sales in the US total almost $730 billion

Read More


Photo for blog post: How Enterprise Brands Can Use Video Reviews and Video Q&A to Drive Engagement and Conversions

How Enterprise Brands Can Use Video Reviews and Video Q&A to Drive Engagement and Conversions

Customer engagement is an integral part of business growth. It helps drive up sales and ensure loyalty from your consumers in the long run. And thanks to technology, building meaningful relationships with your customers has

Read More


Photo for blog post: How Many Videos Does Your Brand Need in 2021?

How Many Videos Does Your Brand Need in 2021?

If you’re a big brand that sells online, you’ve almost certainly noticed a surge in ecommerce sales in the past few months. With this shift to ecommerce, your brand needs to adjust to capitalize on

Read More


Want more content like this, straight to your inbox?

Subscribe to our monthly email roundup of helpful marketing resources.

Convert audiences faster with the most powerful, scalable enterprise video marketing platform for every market.