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The Authentic Marketer

Get unique insights about UGC video and the power of authentic stories from your customers and members to build brand trust online.

Searching for a Directory of Content Creators? There’s a Better Way

May 27, 2025

Why Your eCommerce Site Isn’t Performing Like Your Retail Channels (And How to Fix It)

May 12, 2025

How to Get More UGC with the Right Incentive

April 22, 2025

B-Roll Isn’t a Strategy. Especially When It’s Not Even About Your Brand.

April 17, 2025

You Don’t Need a Broker of Video Creators – You Need a Scalable System

April 10, 2025

Build Your Own Bank of Content Creators (Without the Back-and-Forth Burnout)

April 8, 2025

How Organic Content Works in 2025 (And Why It Still Matters)

April 1, 2025

Introducing StoryTap’s New Video Editor: Elevate Your Video Content

February 25, 2025

How Student Video Stories Drive University Engagement and Applications

February 19, 2025

Never forget an important social media event with Social Reminders

January 22, 2025
Man recording a UGC video

What is a UGC Video (and why it matters in 2025)

November 8, 2024

Understanding the FTC’s New Guidelines on Reviews and Testimonials

October 30, 2024
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