The Authentic Marketer

Get unique insights about UGC video and the power of authentic stories from your customers and members to build brand trust online.

Man recording a UGC video

What is a UGC Video (and why it matters in 2025)

November 8, 2024

Understanding the FTC’s New Guidelines on Reviews and Testimonials

October 30, 2024

Story Cuts: Streamline Your UGC and Create Content Faster

October 9, 2024

Clapperboard in balloons, for b-roll.

Introducing UGC B-roll: A New Way to Enhance Your Video Content

September 23, 2024

person on a laptop shopping online

Shop the Look Videos: How to Drive Add-to-Cart Sales on Your Website

March 14, 2024

Video Shopping: The New Way to Shop Online with Video Technology

February 29, 2024

computer screen

6 Ways a Video Library Will Support Your eCommerce Brand

February 15, 2024

person sitting at a computer typing

How Video FAQs Elevate the Customer Experience and Reduce Call Volume

February 8, 2024

person checking out by tapping phone to pay

4 Strategies to Master the Customer Journey with UGC Videos

February 1, 2024

That's the end

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