Looking to build a bank of content creators? Before you dive into hiring influencers or freelancers, let’s talk about what that really takes.
What It “Really” Takes to Work with Creators
Hiring creators for ongoing content means:
- Building clear briefs (which change… a lot)
- Approvals on concepts and scripts
- Shot lists, revisions, and brand compliance
- Endless back-and-forth and scheduling
- Paying per creator plus agency or platform fees
It’s a time suck. And unless you have a full internal production team, it’s unsustainable. And that’s just for one video.
Scaling? That’s a whole other mountain. Want 10 new product videos a month? That’s 10 different creators, 10 creative alignments, and 10 contracts.
You’re not building a content bank – you’re burning through your budget.
Your Customers = Your Content Creators
The most trustworthy content doesn’t come from strangers. It comes from people who actually use your products. With the right tech, you can invite, direct, and collect video stories from real customers – at scale.
How It Works
Platforms like StoryTap turn your happy customers into a video content machine:
- AI-powered story direction (no brief-writing)
- Customer-driven video collection
- Built-in moderation, editing, and tagging
- Full content rights, no renewal fees
No agencies. No creator contracts. Just authentic, trust-building content on autopilot.
Why Brands Love It
- Consistent pipeline of new video content
- Higher performance vs influencer or studio content
- Full content rights – no renewal fees or limitations
It also removes the guesswork. Instead of managing a patchwork of creators, your team can rely on a streamlined platform that automates the entire process.
The future of creator content is customer-powered. Build your bank from the people who already love your brand.
FAQs About Video and Organic Content
- How do I get customers to participate in creating content?
Incentives like discounts or giveaways work great. Platforms like StoryTap guide customers step-by-step. - What kind of content can I expect?
Authentic, first-person video stories, product reviews, unboxing, and testimonials. - Can I still use traditional creators?
Absolutely. But your customer content can serve as the always-on engine between larger campaigns.
Ready to learn more?
Book a demo to see how StoryTap can help you collect and share organic video content, or try it for free.
