Overview
Jeff Wyler Automotive Family, one of the top privately-owned auto groups in the U.S., has built a legacy of trust and excellence across its many dealerships. As they continued to grow, they sought a scalable solution to spotlight the exceptional service and sales experience their team delivered daily, straight from the voices of their happy customers. That’s where StoryTap came in.
The Challenge
With numerous locations and a large, loyal customer base, Jeff Wyler needed a way to collect and share real, unscripted customer stories at scale, from both their sales and service departments. Traditional text reviews lacked emotional depth and the authenticity needed to stand out. The Jeff Wyler team also wanted to create a steady stream of video content for social media and gain deeper insights into customer behavior and interests via the StoryTap embed.
The Solution
Using StoryTap’s video platform, Jeff Wyler launched a program that empowered customers to easily record and share video testimonials about their experience, everything from purchasing a new vehicle to visiting the service department.
These videos were then embedded directly onto the Jeff Wyler website, creating dynamic, trust-building content that potential buyers could engage with instantly.
“StoryTap gave us a simple, scalable way to collect powerful customer stories that showcase our team’s hard work. It’s had a huge impact, not only on customer trust but on how we market across our digital channels.”
-Kevin Frye, eCommerce Director & Automotive Technology Innovator
The Results
- Authentic Customer Video Reviews at Scale
- Using StoryTap, Jeff Wyler collects consistent, unscripted video testimonials from customers effortlessly across all locations. These authentic stories highlight trust and loyalty in both sales and service teams. The result: real, relatable video content that shows why customers keep coming back.
- Increased Engagement and Action from StoryTap Web-Embed
- Embedding the StoryTap videos on the Jeff Wyler website has driven strong engagement and performance, exceeding click-through rates in just one month by almost 10%, turning viewers into active potential leads by encouraging them to book service, explore inventory, or schedule a test drive right from the video assets themselves.
- Smarter Insights with StoryTap Embed Tagging
- The embed helps the Jeff Wyler team understand exactly what customer auto stories site visitors were interested in. This allows for future strategic decisions for targeted content planning and targeted promotions.
- Content to Power Social and Web
- The video stories provided the Jeff Wyler social team with a constant flow of authentic, high-performing content. Videos were repurposed for organic social campaigns, helping boost engagement and brand credibility.
- Sales and Service Team Recognition
- The videos naturally highlighted standout experiences with individual staff members, helping showcase the professionalism and care delivered by the sales and service departments. This visibility reinforced why customers continue to choose Jeff Wyler across generations.
Why Customers Keep Coming Back
Through StoryTap, it’s clear why Jeff Wyler customers stay loyal:
- They’re treated like family.
- Sales and Service teams go the extra mile.
- The experience is consistent, fast, and trustworthy.
Watching these authentic video stories makes a lasting impression and has helped prospective buyers feel confident before ever stepping foot in the dealership.
Conclusion
Jeff Wyler Automotive Family continues to lead in the automotive industry, amplified with ongoing daily social proof video stories covering all aspects of a customer’s journey. Leveraging customer video stories in an omni-channel approach, driving incredible engagement, and actionable insights through the StoryTap’s platform. Jeff Wyler is a standout brand that continues to strengthen their digital presence and deepen trust with both new and loyal customers, all captured on video.
