The automotive industry thrives on trust. Whether it’s buying a new car, renewing roadside assistance, or booking a service, customers don’t just want to hear about your brand – they want to see people like them sharing real stories. That’s where StoryTap comes in.
Why Video is a Game-Changer for Automotive
Car buyers and service members make high-consideration decisions. Research shows that:
- – 95% of car buyers use digital channels as their main source of information (Think with Google).
- – Word-of-mouth drives 5× more sales than paid ads (Nielsen/McKinsey).
Video reviews bridge the gap between online research and dealership visits, helping customers feel confident in their decisions while showcasing your brand’s authenticity.
Real Stories Drive Real Results
Take AAA Club Alliance, who leveraged StoryTap to amplify member experiences. By capturing authentic video stories, they didn’t just market roadside assistance – they built emotional connections with members. These relatable testimonials became powerful assets for acquisition, retention, and loyalty campaigns.
Or look at Jeff Wyler Automotive Family, a dealership group that put StoryTap in the hands of their customers. By collecting video reviews directly from buyers, they showcased genuine excitement about new purchases and service experiences. The result? A library of binge-worthy, shareable content that boosted trust and loyalty.
Use Cases Across the Automotive Journey
Automotive brands can use StoryTap across the customer lifecycle:
- Sales & Showroom
Capture the joy of customers picking up their new vehicles. Share excitement at scale across channels. - Service & Maintenance
Build trust with authentic feedback on service experiences – from oil changes to major repairs. - Roadside & Membership Programs
Amplify real stories of how roadside assistance saved the day, building confidence for new and existing members. - Recruitment & Employer Branding
Attract top talent with authentic employee stories from technicians, advisors, and sales staff. - Brand Advocacy
Transform satisfied customers into advocates by empowering them to share their stories.
The Road Ahead
Automotive is evolving fast – from EV adoption to subscription-based services. But one thing stays constant: the need for trust. StoryTap helps automotive brands cut through the noise with authentic, customer-driven video content that builds lasting connections.
Just ask AAA Club Alliance or Jeff Wyler: authenticity doesn’t just sell cars – it builds lifelong relationships.
Ready to learn more?
Book a demo to see how StoryTap can help you collect and share organic video content, or try it for free.
