In today’s connected world, digital advocacy, the strategic use of digital tools and platforms to drive social or political change, has become more accessible and impactful than ever.
One of the most powerful ways to foster connection and inspire action is through storytelling. Video stories, in particular, are the most engaging and emotionally resonant medium we have today.
That’s where StoryTap comes in. Our platform makes it easy to collect authentic video stories from your audience on any device, from anywhere in the world, and then share those stories to advocate for real change.
Real Examples of Digital Advocacy with StoryTap
1. National Retail Federation (NRF): Mobilizing Small Businesses
The National Retail Federation used StoryTap to gather video stories from small business owners about how tariffs were affecting their businesses. In just under a week, they collected compelling videos and showcased them on a dedicated advocacy page on their website. These stories are now being used to inform and influence policymakers across the country. Check out some of the stories below 👇
2. Living Donation Storytelling Project: Raising Awareness for Kidney Donation
Led by Dr. Amy Waterman and supported by the Terasaki Institute and Houston Methodist, the Living Donation Storytelling Project uses StoryTap to collect powerful personal stories from kidney donors, recipients, and family members. These stories are not only raising public awareness but also supporting academic research. Two peer-reviewed papers have been published on the effectiveness of video storytelling in advocacy and education:
3. Surrogacy UK: Influencing Policy Through Personal Stories
Surrogacy UK is using StoryTap to gather stories from surrogates, donors, and even people born through surrogacy. These videos are being used to educate the public and influence legislation around surrogacy in the United Kingdom.
Tips for Using Video Stories to Drive Advocacy
1. Know Your Audience
Before collecting stories, identify who you’re trying to reach—whether it’s the general public, elected officials, or a specific community. Tailor your approach to highlight stories that will resonate with that audience.
2. Guide the Story
Most people want to help, but they need a little direction. Offer prompts or questions to keep stories focused and impactful. This helps storytellers avoid rambling and keeps the message clear and compelling.
3. Share Strategically
Don’t let powerful stories sit idle. Use them in social media campaigns, on dedicated landing pages, and in email outreach. The more strategic your distribution, the greater your impact. Be sure to track engagement to understand which stories are resonating most.
Ready to Amplify Your Advocacy with Video?
Whether you’re working to influence policy, raise awareness, or educate the public, StoryTap can help you harness the power of real human stories. Our UGC video platform makes it simple to guide anyone—anywhere—through the process of recording and sharing their story.
Book a demo or sign up for free today, and start creating video stories that inspire real-world change.
