No question about it, 2020 has been a challenging year in many ways.
We’re living in a new world with a lot of uncertainty. People are worried about their health, safety, financial well-being. It’s not a fun process to go through.
Regardless, the world has changed and we need to adapt. Evolution often comes after periods of struggle, and the subsequent impetus to make changes.
Life still goes on despite COVID-19, even if it is different. People are still living their lives (again albeit, differently). They still have needs that need to be met. They’re still buying products. Brands still need to engage with these consumers.
Stepping into my new role as the Growth Marketing Manager at StoryTap, I began to think about how our platform can help brands adapt to the new reality. It’s an interesting thought exercise in many ways.
In short, we help brands drive traffic, engagement and conversions with video experiences at scale.
So, how do we do this?
If you’re buying a product online, a text review can only tell you so much. It can be hard to trust.
Video conveys the product experience so much better.
Real stories from real human beings allow customers to relate on a deeper level.
Check out this example from Enfamil, a premium brand of baby formula by Mead Johnson, a StoryTap client. By showing a real story of a young parent, Enfamil shows how their product provides peace of mind that their child’s nutritional needs are met.
When browsing online, consumers often have specific product questions which they need answered.
Imagine you’re looking to buy a new barbecue for your condo. You probably have lots of questions. How do I assemble the barbecue? How do I remove the propane tank? How easy is it to clean?
Normally, you’d be able to go into a store and have these kinds of questions answered by the staff.
Right now, you may not be able to go to the store. In general, customers are less keen to go into stores these days.
From our conversations with folks in retail, we know that they expect the shift to more online buying to be permanent.
Further complicating things, many ecommerce sites see conversion rates under 2%. Many consumers are still not completely confident buying online.
This is a problem for both consumers and retailers alike. Consumers have trouble getting answers to questions. Brands have a challenge in terms of engaging their audiences.
There is a huge opportunity to build greater trust in ecommerce, and that’s what we hope to do here at StoryTap.
Our Video Q&A Tool allows brands to answer these questions on their product pages.
We’ve been brainstorming how to help brands adapt to the new reality. How can we help them recreate the important in-store experience, making their consumers more comfortable before making a purchase, and ultimately, help our clients better achieve their end goals?
The StoryTap platform makes it easy for big brands to collect specific video stories like reviews, favorite pics and answers to questions from their customers & staff at scale. No need to hire expensive production crews to travel across the country and film videos. Approved videos from customers are then distributed to drive traffic, engagement, and conversions.
So, how does it work?
As a marketer, I try to boil down concepts like this to make it as simple as possible for my audiences.
Get a bowl, put the cereal in the bowl, put the milk in the bowl. It should be that simple.
And with StoryTap, it is.
Step one: collect customer videos
Our platform makes it easy for anyone to record an engaging, specific video review story for your brand. We also have an email tool which automates this request at the right time, and reminds your audience to complete them.
Step two: curate for performance
Our team of video specialists helps ensure that your brand gets quality user-generated video stories which align with your desired brand experience. We also ensure your videos have accurate closed-captioning, meet accessibility guidelines, and that you have full rights to use the videos for marketing purposes.
Step three: distribute where it matters
StoryTap allows you to automatically distribute videos for Video SEO to Google and YouTube, and approved videos are shared to Facebook, Twitter, LinkedIn and Pinterest, and also uploaded to TikTok, Instagram and others. The videos also embed on your website with one line of code.
So, why should you care?
As a marketer, this is the most important thing for me to communicate.
After all, I know that you don’t care about my product. You care about what it can do for you.
Here are the benefits that you get as a result of StoryTap.
Scalable video collection. As I mentioned previously, we make it easy to collect videos. Additionally, our guided video storytelling tools allow your brand to get the kind of specific video stories that will benefit your brand.
Increase awareness. StoryTap helps you drive traffic to your website and to specific product pages with video SEO and we index directly to Google both with video answers, reviews and more, plus amplify your presence on YouTube.
Drive engagement. Authentic video review stories provide social proof and increase brand trust. They also help keep customers on your site longer and answer their questions to make them more comfortable about making a purchase.
Grow sales. Having video reviews and Q&A makes it more likely that customers will buy. The StoryTap platform also includes a call-to-action on your video landing pages and enables you to directly attribute revenue to video storyline ideas.
So, in a nutshell, that’s what we’re doing here at StoryTap. We’re helping big brands with complex needs better engage with their customers. We’re also helping consumers feel more comfortable with their purchase decisions. Essentially, we’re helping other humans achieve their goals.
It’s a tough world we’re living in right now. Everyone could all use a little human help. We know a little authenticity can go a long way.
Click here to learn more about how StoryTap can help you drive traffic, engagement and conversions.