Why Video Stories
Today students are looking for authentic experiences and real stories when choosing their future university. Traditional brochures and static web pages no longer cut it—prospective students want genuine insights from those who have walked the path before them. This is where user-generated content (UGC) video storytelling comes in, offering a powerful way to connect prospective students with real-life experiences.
The Power of Student Stories
Nothing resonates more with future students than hearing directly from those who have been in their shoes. Student-created video stories provide a raw, unfiltered look at university life, campus culture, and academic experiences.
Authentic student video stories can:
- Build Trust: Seeing real students share their experiences fosters credibility.
- Create Emotional Connection: Videos capture emotions and excitement in a way that text alone cannot.
- Showcase Diversity: Highlighting different programs, and student journeys helps prospective applicants envision themselves at your institution.
- Drive Engagement: Video content is more likely to be shared and interacted with compared to traditional marketing materials.
How StoryTap Makes It Easy
Collecting and sharing authentic student videos doesn’t have to be time-consuming or complex. StoryTap’s UGC video platform streamlines the entire process, making it effortless for both universities and students to create compelling content.
Here’s how StoryTap can help:
- Simple Video Collection: Students can easily record and submit videos using guided prompts, eliminating the need for high production.
- Automated Video Management: Videos are organized for easy publishing across websites, social media, and recruitment campaigns.
- Brand Control with Authenticity: While videos are user-generated, universities can ensure branding consistency while still preserving student authenticity.
- SEO & Accessibility Benefits: StoryTap’s technology optimizes videos for search engines and provides captions to ensure accessibility.
Real Impact on Engagement and Applications
Universities that integrate student video stories into their marketing strategies see measurable benefits. Research shows that video content increases time spent on websites, boosts social media engagement, and influences decision-making more effectively than text alone. For example, UCLA Anderson successfully leveraged StoryTap’s UGC video platform to showcase authentic student experiences, resulting in increased engagement and a stronger connection with prospective applicants.
Start Showcasing Your Student Stories Today
If you’re ready to elevate your university’s marketing with authentic student video storytelling, StoryTap makes it seamless and scalable. Prospective students want to see and hear from their peers—let’s give them the content they’re searching for.
Book a demo to see how StoryTap can help your university leverage UGC videos to drive engagement and increase applications, or try it for free.
