At StoryTap, we’re always working on ways to help brands and businesses create more engaging, authentic video content from their real customers. Our latest feature, B-roll, is designed to do just that by offering a simple way to gather extra footage from your customers that can be used across multiple platforms and campaigns. Watch the video or read more below…
What is B-roll?
Traditionally, B-roll refers to secondary video footage that complements the main story in a film or video. It’s often used to add context or enhance the visual storytelling. With StoryTap’s new UGC B-roll feature, this concept is now available for brands to incorporate into their video campaigns.
StoryTap B-roll allows you to collect extra video content from your customers that doesn’t necessarily make it into the final video on your website, such as a testimonial or a product review. However, these clips can be incredibly valuable for use in other areas, like social media campaigns, video ads, or even blog posts.
How Does It Work?
The B-roll feature is designed to be user-friendly, seamlessly integrated into the StoryTap platform. Here’s a quick breakdown of how it works:
- Set Up Prompts for Your Customers: When you create a Storyline (video campaign), you’ll guide your customers with prompts. These are simply instructions that lead them to record a response. For example, in a product review, prompts might include “Hi, my name is (name)” and “I would / wouldn’t recommend this product because …”
- Add a B-roll Prompt: After setting up the primary prompts, you can add a B-roll prompt like, “Show how you use [Product Name].” This prompt encourages customers to demonstrate how they interact with the product, providing valuable extra footage. Importantly, this B-roll isn’t included in the final video on your website, but it’s available for other uses.
- Recording Experience: Once your customers start recording, they’ll see the main prompts, followed by the B-roll prompt. It’s a seamless experience for them, as they record their main responses and then have the opportunity to showcase the product in action with the B-roll.
- Accessing B-roll: After the video is recorded, you can easily access the B-roll content in two ways. You can view it alongside the main clips by clicking on the video and navigating to the “Clips” tab. There’s also a new Story Cuts feature that allows you to see all recorded clips in one place. From here, you can select, download, and use the B-roll as needed.
Why is B-roll Important?
B-roll is a game-changer for anyone looking to level up their video content. This feature gives you more creative flexibility, allowing you to collect additional footage that can be repurposed for various formats.
Here are a few ways you can use B-roll:
- Social Media Content: B-roll clips are perfect for creating short, eye-catching videos for Instagram, TikTok, Facebook, and more.
- Video Ads: Need some behind-the-scenes footage or product usage shots? B-roll gives you a wealth of material to enhance your ads.
- Marketing Campaigns: Use the extra footage to spice up email campaigns, landing pages, or blog posts.
- Storytelling: The authentic footage of your customers actually using the product adds depth and credibility to your brand story.
Unlock the Full Potential of Your User-Generated Content (UGC)
With StoryTap’s B-roll feature, collecting more content from your customers has never been easier. Curious to see how B-roll can help your brand? Feel free to reach out to our team to get this feature enabled or for any questions you may have. We’re excited to see the creative ways you’ll use this new tool!
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