Product sampling programs are one of the most effective ways to engage real customers and collect authentic feedback. But if you’re only collecting written or photo reviews, you’re missing out on the most powerful format of all: video testimonials.
Why Video Testimonials Are a Game-Changer
Video content builds trust, showcases real user experiences, and performs exceptionally well across digital channels. When integrated into your sampling program, video reviews can:
- Boost engagement on social media
- Improve SEO and time-on-site
- Drive conversion rates with authentic, persuasive content
- Provide reusable assets for digital ads, landing pages, and more
You’ve already done the hard work of getting your product into people’s hands. Now, make it easy for them to share their stories on video—and many will do just that!
How Top Brands Use Video in Sampling Programs
Many leading brands have supercharged their product sampling campaigns with video testimonials collected using StoryTap, including:
- Veet
- Enfamil
- Canadian Tire
- BOSE
- Wella
Some of these brands have run one-off video campaigns, while others have integrated video into ongoing customer engagement programs.
Case Study: Enfamil’s My Family Beginnings
Enfamil launched My Family Beginnings to support new parents with free samples of baby formula and other parenting essentials. Using StoryTap, they invited participants to share short video stories about how the program supported them in their early parenting journey—resulting in heartfelt, authentic content that resonated deeply with new moms.
Case Study: Canadian Tire’s Tested for Life in Canada
Canadian Tire’s Tested for Life in Canada program recruits real Canadians to test products and provide honest feedback. By incorporating StoryTap, they gathered thousands of video reviews from testers across the country. These video testimonials were then used to improve product feedback, enhance video SEO, and power YouTube marketing campaigns.
Ready to Enhance Your Sampling Program with Video?
Adding video to your product sampling strategy doesn’t have to be complicated—and the results speak for themselves. Whether you’re looking for UGC to boost your brand trust or fresh content to fuel your marketing engine, video is your most valuable asset.
Book a demo or sign up for free today, and see how easy it is!
