StoryTap Partners with NRF 2022 to the Video Story Platform for Retail's Big Show

The National Retail Federation will use StoryTap’s patented video technology to create authentic video stories at scale during the annual conference


FOR IMMEDIATE RELEASE (Vancouver, Canada) For the second year, StoryTap has partnered with the National Retail Federation (NRF) to produce authentic video stories at scale for NRF 2022: Retail’s Big Show. StoryTap is the patented video platform that enables leading organizations to easily create and share authentic storytelling experiences from speakers, exhibitors, and attendees. StoryTap’s innovative technology will be leveraged for the annual conference to secure pre-show videos from attendees and speakers. The organization will be on-site from January 16th to 18th, 2022, to produce over 250 videos throughout Retail’s Big Show. 

In 2020, StoryTap partnered with NRF to produce and distribute 252 authentic video reviews and rank on the first page of Google through video SEO resulting in a 3x increase in brand engagement on the NRF 2022’s Exhibitor Testimonials webpage.

“StoryTap has been an amazing addition to Retail’s Big Show,” shared Paul Kriebs, Senior Director, Brand Marketing at the National Retail Federation. “It has been so easy to produce videos, sort through them and arm them with SEO tags that we can host on our website. It has been phenomenal to receive additional feedback and content thanks to StoryTap, and we are excited to see what NRF 2022 will bring.”

StoryTap is a video story platform that simplifies video creation, curation, and distribution. The easy-to-use platform offers enterprise brands the opportunity to create brand-directed high-value and high-volume video content at a fraction of the cost of traditional video production. Our white-glove curation meets brand criteria for quality, messaging, SEO optimization, and social distribution. After submitting the videos, attendees can socially share their videos with their audiences with a single click— driving engagement and awareness about NRF 2022.

“We’re thrilled to support Retail’s Big Show again,” shares Bernadette Butler, co-founder, and CEO of StoryTap. “This conference will be our return to in-person events, and I’m certain this year will be more special than ever. I’m excited that StoryTap will capture the tradeshow with video stories from those attending, exhibiting, and speaking at NRF 2022.”

As a special offer, attendees at NRF 2022 are eligible to receive an extra 20 free videos with a one-year license with StoryTap


For more information, interview opportunities or to schedule a demo, please contact:

Caleigh Alleyne
Public Relations Manager
(416) 271-6196

About StoryTap

StoryTap is the patented video story platform that enables you to easily create and distribute authentic experiences from real customers and employees at scale. Using our platform, you can create compelling and highly searchable video content for your organization—all without the high production costs. And by doing so, you can increase conversion rates, brand awareness, connect with more customers and prospects, and boost bottom-line results. See how Fortune 500 brands like UCLA, Danone, Enfamil and Veet are using StoryTap to build trust, loyalty and triple engagement at

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