Online shopping makes it easier than ever to browse through thousands of products from the comfort of our own homes.
However, the number of options available can sometimes feel overwhelming to the modern consumer.
To ease the pain, technology has brought us a new way of online shopping: video shopping.
What is Video Shopping? And How Does it Work?
The concept of video shopping is in the name. It uses videos – such as UGC video reviews, video FAQs and influencer videos – to promote and sell products online.
Unlike traditional written product descriptions and images, video shopping offers an interactive and engaging shopping experience.
How? By serving up product info exactly how shoppers want to consume it.
We know people are binge-watching videos more than ever before. Video shopping leans into this shift in consumer behaviour with captivating video content.
It also simplifies the purchase process.
Brands can turn their videos shoppable by adding call-to-action buttons directly in a video.
Shoppable videos make it easier than ever for consumers to check out. With one click of a button, brands can direct their video viewers where to buy to drive website conversions.
Brands who produce videos with StoryTap’s video platform will unlock the Shop the Look influencer video solution.
Shop the Look videos simplify the shopping experience further by allowing shoppers to browse all products featured in an influencer video. Then, they can add those products directly to their cart.
With video shopping’s streamlined approach, brands can deliver a seamless shopping experience on their website.
Why Leverage Video Shopping on Your Website?
More brands are slowly turning to video to improve the customer journey. Here are the key advantages of using video shopping to promote and sell your products:
1. Video is Engaging, Inspiring and Digestible
The best part about video is that it captures attention. When shoppers visit your website, you want them to stop scrolling and digest your content. Video helps you do that while getting your message across to your target audience. For example, 94% of marketers say video has helped them increase their understanding of a product or service.
The result is a better customer experience. In fact, 64.5% of shoppers say watching video reviews and video FAQs would improve their online shopping experience. By leveraging videos on your home page, you can captivate the attention of shoppers and inspire them to browse the rest of your site.
2. Video is Data-Driven and Measurable
By leveraging video shopping on your website, you’ll unlock tons of video analytics you can use to optimize your performance. For example, CTA engagement, conversion rate and time spent on page. These metrics will reveal valuable insights that you can use to meet your video goals.
3. Video Increases Conversion Rates
The ultimate goal of any eCommerce brand is to make a sale, and videos help drive conversions significantly. An impressive 81% of marketers say video has helped them directly increase sales. Using shoppable videos, like Shop the Look videos, on your website is an excellent way to drive conversions and add-to-cart sales for your brand.
Where Do You Get Your Videos From?
The most important part of video shopping is having enough videos to impact your sales. This is where most brands get stuck.
35% of retailers say they avoid producing video because it’s too time-consuming, and 25% because it’s too expensive. But that’s the old way of thinking.
Today, brands can lean on video technology – like StoryTap – to automate the production and distribution of their videos.
With StoryTap’s video platform, it takes the same effort to produce 1 video as it does 500. So, you can produce as many videos as you need to satisfy the demand for binge-watching while driving sales on your website.
Get Started With Video Shopping Using StoryTap’s Video Platform
Video shopping provides a seamless experience that can help brands increase their conversion rates.
However, you need thousands of videos to do it right. Enter StoryTap.
StoryTap is the leading eCommerce video platform that automates the production and distribution of binge-worthy videos at scale. Use our technology to produce thousands of UGC video reviews, video FAQs, video stories and more. Then, leverage our shoppable video solutions to drive conversions on any page of your website.
Chat with us to learn more about producing videos with StoryTap’s patented technology.
For more information about retail and video, download our report to access data you won’t find anywhere else: The Future of Retail & Video.
