Video Shopping: The New Way to Shop Online with Video Technology

April 19, 2023

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Technology has revolutionized our lives, from communication to entertainment and everything in between. One area where it’s had a significant influence is how we shop.

Online shopping has made it easy to browse through thousands of products from the comfort of our own homes. But, the sheer volume of options available can be exhausting and overwhelming to the modern consumer. Leading to decision fatigue and abandoned shopping cards – retailer’s worst nightmare.

To ease the pain, technology has brought us a new way of online shopping: video shopping. Video shopping is the latest trend in the eCommerce world, making online shopping even easier and more convenient.

Keep reading to learn what video shopping is and how leveraging video tech can enrich the online shopping experience.

What is Video Shopping? And How Does it Work?

Video shopping is a new approach to eCommerce that uses video content and stories to educate, promote and sell products or services online. 

Unlike traditional product images and descriptions, video shopping delivers a more interactive, immersive and engaging experience. 

With video shopping, eCommerce retailers can give consumers tons of information about their products and services, which makes it easy for shoppers to make quick purchase decisions. 

Video shopping - A new approach to eCommerce that uses video content to promote and sell products or services online.

Another layer of video shopping is the ability to add shoppable functionality to videos. This increases the likelihood of shoppers purchasing because they don’t have to take another action. With just a click of a button in a video, shoppers can head directly to the product page on the retailer’s website or even shop directly from the platform itself.

What Are the Advantages of Video Shopping?

Advantages of Video Shopping: Easy-to-digest information, boost conversion rates, higher engagement

More retailers are slowly turning to video to improve their eCommerce websites because of its advantages for consumers and retailers. For example;

Video delivers information quickly and makes it digestible.  Consumers don’t want to scroll to find what they’re looking for. They want info instantly. Video content makes it easy to give consumers just that. It’s probably why 73% of consumers prefer watching a short video to learn about a product compared to 11% who prefer to read.

Video increases conversion rates. The ultimate goal of any retailer is to make a purchase. Video increases the odds of purchase decisions significantly. For example, adding a video to a landing page can increase conversion rates by 86%.

Video gets higher engagement than any other content. Consumers love videos because they’re entertaining, easy to watch and highly shareable. People are twice as likely to share video content with their friends than any other type. Meaning videos on eCommerce sites are way more likely to be interacted with than static images or text.

Video on websites is data-driven and measurable. Retailers have to be equipped with the tools to make fast strategic decisions. Embedding data-driven videos on websites allows them to measure critical video data like CTA engagement and time spent on page. All of these reveal valuable info about video performance to be optimized to meet goals.

Video is easy to produce with the right technology. When brands hear ‘producing video,’ they think expensive and time-consuming. But that’s the old way of thinking. Today, brands can lean on video technology – like StoryTap’s video platform–  to do the heavy lifting for them. By producing user-generated, brand-led videos, it’s easy to get tons of video content at a fraction of the cost.

Video Shopping Platforms

Now that you’re up to speed on video shopping let’s explore some popular video shopping platforms.

YouTube Shopping: YouTube launched a new feature called “Shopping Ads,” which allows retailers to add product links to their videos. Consumers can click on the links to buy the products directly from the video. Learn how to turn your StoryTap videos shoppable with YouTube.

Instagram Shopping: Instagram’s shopping feature allows retailers to tag products in their posts and stories. When consumers click on the tag, they are directed to the product page on the retailer’s website.

Amazon Live: Unlike YouTube and Instagram, Amazon’s live streaming platform allows brands to showcase their products through live videos. Consumers can ask questions and interact with the hosts in real time, making the shopping experience more engaging.

TalkShopLive: TalkShopLive is a video shopping platform that connects retailers with their customers through live videos. Customers can ask questions and purchase products directly from the video.

Get Started With StoryTap’s Video Technology

As technology continues to evolve, video shopping is becoming an increasingly popular trend in the eCommerce world. It offers consumers a more engaging and seamless shopping experience and can help retailers increase their conversion rates.

But, retailers need to invest in the right video technology to produce cost-effective videos from anyone and anywhere.

StoryTap’s video platform allows brands to produce, curate and distribute thousands of usable brand-led and customer-driven videos from their real customers and staff. Our video platform is automated, equipped with brand compliance and delivers ownership of video rights in perpetuity.

Retailers can use our technology to produce customer videos, like video reviews and video FAQs. Then, seamlessly embed the videos on their eCommerce sites and distribute them to video shopping platforms with integrations to YouTube and more.

Chat with us to learn more about producing videos for video shopping using StoryTap’s patented technology.

For more information about retail and video, download our exclusive report to access data you won’t find anywhere else: The Future of Retail & Video.