Overview
The Forum is a national charity dedicated to supporting women entrepreneurs across Canada. With a mission to educate, mentor, and uplift, The Forum has impacted over 18,000+ women by unlocking access to wisdom, financial, and community capital. Through its programs and initiatives, The Forum creates a welcoming and inclusive space for all self-identifying women, trans-femme, and non-binary entrepreneurs to grow and thrive.
The Challenge: Scaling Video Story Collection
The Forum sought to amplify the voices of its diverse community and showcase the real impact of its programs and their community. They recognized the power of video storytelling but faced several key challenges:
- Engagement & Accessibility: Traditional video production methods were costly and time-consuming, making it difficult to capture stories and pitches from members across Canada.
- Authenticity & Representation: The Forum wanted to feature real, unscripted stories from their community to highlight the lived experiences of women entrepreneurs.
- Scalability: Collecting and managing a large volume of high-quality user-generated video content presented logistical and technical hurdles.
The StoryTap Solution
StoryTap provided The Forum with a scalable and user-friendly video storytelling platform that enabled members to easily share their entrepreneurial journeys and pitches. With StoryTap, The Forum was able to:
- Simplify Video Collection: Members could record and submit videos directly from their smartphones or computers, making the filming process easier and more accessible.
- Capture Authentic Voices: By allowing members to tell their own stories in their own words, The Forum was able to showcase the genuine impact of its programs and their community.
- Enhance Community Engagement: StoryTap’s intuitive platform encouraged more members to participate, fostering a deeper sense of connection and shared experience.
- Expand Reach & Visibility: The Forum leveraged StoryTap-powered videos across its website, social media, and marketing campaigns, extending its message to a broader audience.
Impact & Results
By integrating StoryTap, The Forum successfully transformed its approach to storytelling, resulting in:
- A significant increase in member engagement, with more entrepreneurs sharing their experiences.
- Greater visibility for The Forum’s initiatives, reaching new audiences and potential supporters. The Forums sessions per user increased by 151% from watching videos.
- Stronger community connections, as members saw and heard from peers facing similar challenges and triumphs.
- Efficient content generation, reducing the time and cost associated with traditional video production.
“StoryTap has provided The Forum with an invaluable tool to amplify the voices of our community. By making it easy for entrepreneurs to share their journeys, we’ve been able to showcase real, inspiring stories from across Canada. The authenticity and impact of these videos have deepened our community connection and expanded our reach in ways we hadn’t previously been able to.”
-The Forum
Conclusion
Through its partnership with StoryTap, The Forum was able to harness the power of authentic storytelling to inspire, educate, and connect women entrepreneurs across Canada. By elevating real voices and real experiences, The Forum continues to empower its community, ensuring that every entrepreneur has the opportunity to succeed.
