Introduction
AAA Club Alliance is recognized for its reliability, providing peace of mind to its members while they are on the road. Beyond roadside assistance, AAA Club Alliance offers a range of benefits, including discounts on travel, entertainment, and retail, as well as exclusive insurance and financial services. With a large and engaged membership base, AAA Club Alliance sought a scalable solution to capture authentic member experiences and showcase the real value of its services.
Why Real Stories Matter
Consumers trust other consumers. Research shows that user-generated content (UGC) builds credibility and fosters trust more effectively than influencer or traditional advertising. By capturing genuine UGC stories from members, AAA Club Alliance aimed to strengthen its brand, improve engagement, and drive membership growth. Authentic member stories provide relatable experiences and insights into the real-world benefits of AAA Club Alliance’s services, making them more compelling to prospective and current members.
“StoryTap has become vital for us moving forward. It’s important that we get content quickly and easily, and it’s been able to help us capture genuine member experiences efficiently.”
–Kristen Zimmerman, Supervisor of Social Content, AAA Club Alliance
The Challenge: Scaling Video Story Collection
AAA Club Alliance faced several challenges when trying to collect and leverage member stories at scale:
- Diverse Membership Base: With millions of members across various regions, gathering stories and experiences that accurately represent AAA Club Alliance’s extensive audience from every demographic was a complex task.
- Time-Consuming and Costly Video Production: Traditional video shoots require significant resources, making it challenging to produce a high volume of content in a short amount of time and at scale.
- Authenticity and Engagement: AAA Club Alliance needed a simple way for members to share their stories organically, without the pressure of professional filming.
- Content Distribution: After collecting the videos, it was essential to format and distribute them effectively across multiple channels, including social media, email, and the AAA Club Alliance website.
The StoryTap Solution
StoryTap provided AAA Club Alliance with a seamless, scalable solution to collect and share authentic UGC video stories from its members from demographics and regions from its member database.
- Easy Video Collection at Scale: StoryTap’s platform enabled AAA Club Alliance members to record and submit video stories directly from their mobile devices or computers, eliminating the need for expensive production.
- Guided Storytelling for Maximum Impact: AAA Club Alliance utilized StoryTap’s customized prompts to guide members in sharing their experiences, ensuring each video was compelling, informative, and authentic.
- AI-Driven Content Optimization: StoryTap’s AI-powered technology automatically edits videos enhancing visibility and engagement across digital platforms.
- Leveraging Video Through Social Media: AAA Club Alliance has successfully utilized StoryTap-generated videos across various social media platforms, particularly on LinkedIn, where engagement has seen a significant rise. By featuring real member experiences in their organic social content, AAA Club Alliance has increased average video views by 154%. This strategic use of video storytelling has strengthened AAA Club Alliance’s brand presence and fostered deeper connections with both existing and potential members.
“StoryTap has become an important tool for us because it has streamlined the process of collecting, reviewing, and sharing member-generated videos. It empowers our members to easily record and submit their stories and then gives our team the chance to officially share those experiences out on social media and across our website.”
–Janet Creque, Social Media & Interactive Marketing Manager, AAA Club Alliance
The Results: Increased Engagement and Membership Growth
With StoryTap, AAA Club Alliance successfully turned its members into brand advocates. Key outcomes included:
- Higher Engagement Rates: Video testimonials resonated more with audiences than traditional text-based reviews, leading to increased interaction across social media and digital channels.
- Improved Trust and Conversion: Authentic UGC member stories provided compelling social proof, resulting in a measurable uptick in member engagement.
- Cost-Effective Content Creation: AAA Club Alliance reduced production costs while scaling up its video content library.
Conclusion
By partnering with StoryTap, AAA Club Alliance unlocked the power of authentic storytelling, creating a meaningful connection between members and potential customers. Through real-life experiences shared via video, AAA Club Alliance was able to reinforce its value proposition, enhance trust, and drive business growth—all while celebrating the voices of its loyal members.
