Case Study

National Retail Federation Tripled Brand Engagement with StoryTap

About The National Retail Federation

The National Retail Federation (NRF) is the world’s largest retail trade association, which represents department stores, internet retailers, specialty stores, wholesalers, grocers, chain restaurants and independent retailers across the globe.

The NRF’s Big Show brings visionary attendees together for the industry’s largest conference and expo. This show provides an opportunity for members to network and explore innovative retail ideas to revolutionize their businesses.

NRF at a glance

  • 252 video reviews collected
  • First page of Google with video reviews
  • 3X increase in brand engagement

Challenges faced

The NRF already attracts a large number of guests to the Big Show, with 40,000 industry professionals, 18,000 retailers, and 87 of the Top 100 Retailers in attendance at their January 2020 conference.

Attendees come from around the world and represent a variety of professionals who play a large role in purchase decisions. With such a valuable event, the NRF realized that there was an opportunity to demonstrate the value of the event to future attendees.

The NRF was looking for ways to grow their community for the following year’s event in a fashion that provided an inside look at the NRF experience for sponsors and attendees alike. At the time of engagement, StoryTap was tasked to collect 50 well-told, unique video stories to capture these experiences.


It was important to the NRF that the story collected for sponsors was different than that of the attendees, and that each video story collected captured the NRF experience from each of these lenses. 

As such, the NRF team worked with the StoryTap team to create unique Story Guides for both sponsors and attendees. By providing question prompts to guide video creation, the NRF was able to capture consistent videos to tell the desired story.

After the Story Guides were created, the NRF used StoryTap’s technology to gather real-time 4 and 5-star event reviews, which helped demonstrate the value of the event for future attendees.


Over the course of three days, StoryTap was able to collect and distribute 252 authentic video reviews for the NRF. StoryTap also got the NRF to the first page of Google for their event, resulting in a 3x increase in brand engagement on the NRF’s Exhibitor Testimonials webpage.

These videos help the NRF increase exposure for their event, to give prospective new attendees deeper insight into the NRF Big Show experience and will fuel the success of this event for years to come.

Built for enterprise brands, StoryTap is a video marketing solution that empowers you to collect authentic video experience stories at scale, to drive traffic, engagement, and conversions. Schedule a demo to learn more about how StoryTap can turbocharge your brand.