Case Study

Saltyface Boosts Conversion with StoryTap Video FAQ


Saltyface lives in the space between cosmetics, tanning, and skincare to create the look that a day in the sun leaves on your skin. Allowing customers to feel like their summer selves, year-round. Saltyface was founded in 2020 by husband and wife, David and Bethany. The Vancouver-based brand offers natural, vegan-friendly, cruelty & gluten-free products for our face & skin. Their product offerings range from cosmetics, tanning products, and skincare.


Saltyface is looking for a solution to answer frequently asked questions (FAQs) from their customers. As their product categories span from cosmetics to skincare, prospective customers are often looking to educate themselves on product use and benefits. Furthermore, it is important for Saltyface to implement a solution that aligns with their brand as well.


By partnering with StoryTap, Saltyface was able to create a variety of FAQ videos. Prospective customers looking to buy their products can easily search for answers to their questions and educate themselves through short videos. The FAQ videos also seamlessly integrate with existing product video tutorials on Saltyface’s website.