Case Study

UCLA Boosted Website Engagement with StoryTap


With the onset of the pandemic in early 2020, UCLA had to pivot very quickly to digital recruiting. The marketing team was eager to find a new way to engage with prospective students beyond traditional in-person recruitment strategies.


UCLA FEMBA was looking for ways for their current students to act as ambassadors to attract a new cohort of students to the program. With no face-to-face interaction permitted for the foreseeable future, video became an essential tool for them. UCLA FEMBA needed to find a way to collect captivating stories from students, quickly and at scale.


Always a step ahead, UCLA partnered with StoryTap to help collect and curate their FEMBA student stories at scale through StoryTap’s story-led video automation technology. The goal was to not only create the content quickly, but to use StoryTap’s technology to distribute the unique videos to increase reach with a goal of 10,000 views.


Since partnering with StoryTap to collect authentic student video stories at scale, UCLA FEMBA has successfully ranked on the first page of Google search results for their video reviews. Furthermore, in under one year, these student video stories became the top playlist on UCLA’s YouTube channel and surpassed their 10,000 views goal by 79%.