Customer engagement is an integral part of business growth. It helps drive up sales and ensure loyalty from your consumers in the long run. And thanks to technology, building meaningful relationships with your customers has never been easier.
Videos are so popular because they are very easy to digest. It’s a highly engaging content that shows a real-life picture of what’s going on.
Additionally, creating and sharing videos have become more accessible and convenient for anyone. That is why more businesses are incorporating video promotion strategy into their marketing.
In fact, a study by Statista says that brands spend almost $27 million on video marketing. And this trend will continue in the future.
In a time when almost everyone and everything can be found online, you should consider investing in an effective video marketing strategy for your business. With that, here’s how your brand can use video reviews and Q&A to drive up engagement and conversions.
1. Build up credibility for your brand
Posting customer testimonials is a sure way to build up your brand’s credibility, both online and in real life. Feedback from previous and repeating customers gives assurance to those curious about your company. With the right push, you can convert them into loyal customers.
You can enhance this strategy further through user-generated videos. Having a face behind the words adds a sense of validation and truth to their feedback. It shows prospects that these are real, ordinary people who enjoyed your brand, product, or service.
This show of genuineness can be the right push for new customers to start pouring in. Most importantly, it shows that they can trust your brand. And with this trust, you can form long-lasting relationships with them in the process.
2. Catch and retain customers’ attention
Videos catch and hold people’s attention more than text. According to a study by AdWeek, people who visit Facebook and other social media sites spend more time watching videos compared to reading posts or looking at photos.
People tend to lose interest when reading long blocks of text. That is why most textual information online is short, succinct, and straightforward to make reading them more comfortable.
While pictures can catch an audience’s attention, it can only hold on to them for so long. People would often only glance at photos for a split second before moving on to the next one.
But with videos, people have more patience to get to the end. This is mainly because of the entertainment value it also provides. It is so easy to receive and digest information through moving pictures instead of plain, boring text.
Likewise, videos give you more time to show and say more than pictures. Not to mention, creative videos can leave an impression on your customers, making your brand memorable in the long run.
3. Tell your brand’s story
There are many ways to get your brand’s story out. However, your real concern is finding the best way to get it across to your customers and prospects. While writing it down can give you the needed space for your story, people might skip reading it in favor of other entertaining content online or in real life.
Your other option is through videos. Like text, videos can give you the reasonable length you need to get your brand’s stories out. But unlike text, videos can catch people’s eye and hold their attention enough until they get a gist of what your brand is trying to convey.
With all these contents vying for your people’s attention online, getting your story heard can be challenging. But with the right video marketing strategy, it can reach your target audience in one way or another. You can learn more about marketing best practices and the benefits of content marketing software to your business according to FinancesOnline.
4. Push your creativity to the limits
Video content comes in many forms. And if you’re new to video marketing, you might find yourself overwhelmed with the choices ahead of you. However, the answer to how to do video marketing is a lot simpler than you think.
As mentioned earlier, videos are more effective than pictures when it comes to prolonging engagement with customers. It is this ability to hold their attention that you can properly get your brand’s story out to the public in any way you want.
Although video making can be more technical than writing or posting photos, the pay off is that you can go as creative as you can get with your content. It opens up more opportunities for your brand to stand out from your competitors and show off its best features to your prospects.
5. Appeal to your customers’ emotions
At one point in your life, you must have found yourself moved by a simple video without realizing that it was an advertisement for a specific brand. Whether you watched it on the television or online, promotional videos can evoke a visceral impact on their viewers.
This is because videos are among the most effective tools to humanize your brand and bring it closer to your target audience. Your customers get to see the people behind your products and services and relate to them more than words can ever do.
When a person cries on video, viewers can feel sympathy towards them. If someone laughs, their laughter can infect the viewers as well. This ability to connect with your customers on a more emotional level makes it one of the unique video marketing benefits.
6. Make your videos easily shareable online
You can easily post or embed your videos on different online platforms. StoryTap, for instance, allows you to easily distribute your videos to platforms such as YouTube and Pinterest or embed videos on your website with one line of code. From social media to your own blog posts, you have a lot of options to choose from. And the best thing about the internet is that you can publish all your videos for free.
With so many sites capable of hosting videos, your creations can quickly spread like wildfire online. Your consumers can share their links with their friends via instant messaging, emails, posts, and comments. All of these can take less than a second to do at no cost to them.
Through this, your brand can gain more exposure than any traditional method. Unlike TV, videos online have a longer life span. Once published, they can never truly disappear. Your customers can stumble upon your videos even a few years after posting them. And there’s no limit to how many times they can replay it on their screens.
7. Reach out to multiple customer segments
The beauty of videos is that people don’t need to exert effort to consume it. Unlike text, where people must focus their attention on reading and understanding it, videos can naturally convey messages and information without requiring much effort from their viewers, making it easier for anyone to get into.
As a result, your brand can expand its horizon and reach out to multiple customer segments in the process. Even when people don’t necessarily pay attention to your video, they can still get something out of it subconsciously—such as your company’s name, logo, or a face.
Lights, camera, action!
The digital age has changed the way brands engage with their audience. They are no longer limited to newspaper and magazine ads. Likewise, they don’t even have to spend so much money on TV ads. Nowadays, they can post videos online for free!
Nothing is stopping you from creating a video marketing strategy for your business. Who knows? Maybe this is the push your company needs to get your brand. If you want to start implementing video marketing, you can check out StoryTap to collect, curate, and distribute your Experience Videos on channels where it makes an impact.