StoryTap x JMIR Publications
Partnering with StoryTap, JMIR Publications bridged the gap between authors and their audience, transforming the way medical research is shared and consumed. This highlights how innovative storytelling tools can revolutionize traditional publishing, making it more engaging, relatable, and impactful.
About JMIR Publications
JMIR Publications is a leading open-access publisher of digital health research and a champion of open science. With a focus on author advocacy and research amplification, JMIR Publications partners with researchers to advance their careers and maximize the impact of their work. As a technology organization with publishing at its core, we provide innovative tools and resources that go beyond traditional publishing, supporting researchers at every step of the dissemination process. Our portfolio features a range of peer-reviewed journals, including the renowned Journal of Medical Internet Research.
The Challenge
JMIR Publications excelled in publishing groundbreaking research, but they faced a specific challenge:
- Engaging Authors to Share the Findings in their Research: Authors are central to JMIR Publications’ mission, but encouraging them to share their insights through video presented unique hurdles. Many were unfamiliar with video production, hesitant about its complexity, or lacked the tools to create engaging content.
- Enhancing Research Accessibility: JMIR Publications wanted to make published research more relatable and digestible for readers both inside and outside the academic community and bring awareness to broader audiences amplifying the research and its overall impact.
- Resource Limitations: Producing professional videos for a large volume of authors was neither scalable nor cost-effective.
The Solution
Leverage video technology for authors to create authentic video content that would complement their research.
JMIR Publications partnered with StoryTap to empower their authors to create authentic video content that would complement their research publications. With StoryTap’s innovative platform, JMIR Publications solved these challenges through:
- Seamless Video Creation Tools: StoryTap’s intuitive platform allowed authors to easily record short videos from their smartphones or computers. The user-friendly interface provided clear prompts, making it simple for authors to share their research highlights, and real-world impact stories.
- Scalable Approach: By automating the video collection process, StoryTap enabled JMIR Publications to invite hundreds of authors to participate without requiring additional resources for production or editing.
- Authenticity and Relatability: The videos captured help authors connect with their audience and humanize complex scientific concepts.
“StoryTap has been a game-changer for us at JMIR. It’s not just about video – it’s about empowering our authors to connect with their readers in a more personal and impactful way. The platform is intuitive, efficient, and perfectly aligned with our mission to make research more accessible.”
-Dennis O’Brien, Director of Marketing, JMIR Publications
The Results
StoryTap’s solution empowered JMIR Publications to transform its author engagement strategy and achieve tangible results:
- With over 100+ videos in 6 months.
- YouTube channel views grew by almost 400% with the addition of StoryTap!
- YouTube watch hours doubled vs. the previous six months.
- High Author Participation Rates: Authors appreciated the simplicity of the platform, with participation rates exceeding expectations.
- Enhanced Reader Engagement: Videos accompanying research articles increased reader engagement by providing accessible insights directly from the authors themselves.
- Strengthened Author-Audience Connection: The videos gave a face and voice to the research, fostering a stronger bond between authors and JMIR Publications’ diverse audience.
- Global Reach: With StoryTap, JMIR Publications can bring the research community together from around the world, expanding its reach and engagement across mediums.
- Scalable Success: JMIR Publications now has a reliable, repeatable process.
