The key to a successful video marketing strategy in 2024 is creating a consistent stream of content.
The more videos on your eCommerce website, the more likely you’ll drive conversion. After all, 87% of video marketers say video has directly increased sales.
But far too often, brands fail to maximize their video content’s potential because they don’t store it properly.
In corporate spaces, videos are saved on individual computers and varying versions are shared across different departments. As a result, it’s easy for videos to get lost, forgotten about, or, in some cases, become inaccessible.
This is where a video library comes in handy.
Imagine having one location for your video content—a digital warehouse where all your videos are stored and easily accessible to your internal teams.
What is a Video Library?
A video library is a central resource hub to help brands manage their video content. Think of it like a personal YouTube channel that’s privacy-controlled and branded with your company colours and logos.
Sounds ideal, right? But you might wonder, does my brand really need a video library? Or, what can we use it for?
3 Ways to Use a Video Library
1. Store Video Content
If you’re using video strategically, you’ve got hundreds – even thousands – of eCommerce videos at your disposal. So, properly storing the content is key.
Whether it’s UGC video reviews, video stories, or video FAQs, you need somewhere to put all your content, and a video library is the solution. With all your videos in one place, keeping track of the content you already have or need to create is easy.
2. Organize Video Content
Sort, search and categorize content in a video library to find what you’re looking for. Tag your videos for categorization, like star ratings on your video reviews. You can also use a search bar to sort through a video library and find relevant videos.
Let’s say your sales team is looking for a specific customer video. With filters and a search bar, they can find it quickly. Plus, you can sort your videos by date or user for easy navigation and access.
3. Share Video Content
You’ve got your videos in one place and can organize them with filters and tags. Now, it’s time to retrieve and share the content you need. Video libraries make it seamless to share videos both internally and externally.
People can go to one convenient place to access the content they need when they need it. In addition, it’s easy to share videos externally as all content comes from the same place.
Now you know how to use it, but why does your brand need it?
Here Are 6 Ways a Video Library Will Support Your eCommerce Brand
1. Greater Privacy & Access Control
Control who can see, share or edit your video content. A video library allows you to control everything from page access to privacy settings. Having complete control over your library means better control over your content.
For example, you can decide whether you want your videos indexed by Google. Or you can change the privacy setting to prevent teams from getting their hands on them.
With a video library, you don’t have to worry about changing policies, terms or conditions, which is common on platforms like YouTube. Instead, you’ll have peace of mind knowing all your videos are secure under your control.
2. Track Performance With Video Analytics
Simply creating video content isn’t enough. To understand the true impact of your videos, you need to track the performance.
Video libraries offer insightful video analytics that reveal tons of information your team can use. The best part is they are stored in one accessible location.
Around 1 in 4 marketers say it’s difficult to share data with other teams and get data they need from other teams at their company. A video library centralizes video analytics so all team members can access the data they need at any given time.
For example, you can discover the conversion rate on your specific videos and where they’re being watched online. Then, you can optimize your video strategy based on the insights to do more of what’s working for your brand.
3. Access Ongoing Video Content
With a video library, you’ll never be short of content. Think of it like a never-ending stream you can sort through, choose from and repurpose at any time to meet your immediate needs.
When you produce videos using StoryTap’s video platform, you’ll own the video rights in perpetuity. So, you can can publish your videos whenever you want. You’ll have access to evergreen content that you can use for a sales pitch or even a throwback post on social media.
4. Share Videos on Your Website and Social Media
The StoryTap platform allows you to distribute your videos seamlessly across multiple channels. For example, you can add videos to any page on your website, including your home page, product pages or support pages, directly from the video library (without slowing down your page speed).
You can even share them on social media platforms like YouTube and TikTok. This streamlined process saves you valuable time and effort, eliminating the need to format and upload videos to new platforms manually.
5. Save on Storage and Server Costs
Videos can take up storage space and raise costs to host on your website. With a backend video library, you can reap the benefits of having all your content in one place without using up storage or increasing fees.
6. Reap the SEO Rewards
Adding videos to your website from your video library can result in tons of SEO benefits. A few examples include greater visibility in search engine result pages (SERP) and increased discoverability of your content.
By now, you know that Google loves videos, meaning the more on your site, the greater the chance of ranking higher in SERP.
Most importantly, adding videos to your website will boost valuable website analytics. According to 2024 data, 82% of video marketers say video has helped keep visitors on their website longer, also known as dwell time.
Start a Video Library With StoryTap
Producing videos at scale is crucial for your eCommerce marketing strategy. But producing the videos is just one step. Keeping them organized is the next.
When you have loads of content, you’ll need a video library to store, organize and control your videos – Enter StoryTap.
StoryTap is the leading eCommerce video platform that automates the production and distribution of binge-worthy UGC video reviews, video FAQs and Shop the Look influencer videos.
The platform features a custom-branded library that hosts all of the videos produced for your brand. When you work with StoryTap, you have full control over the privacy settings and access to your videos. So, you can pop into the library anytime to view all of your content in one convenient place.
Book a demo today to learn more about producing and storing videos with StoryTap.