Customer Videos Archives

Maximize Your Product Sampling Program with Video Testimonials

Product sampling programs are one of the most effective ways to engage real customers and collect authentic feedback. But if you’re only collecting written or photo reviews, you’re missing out on the most powerful format of all: video testimonials. Why...

July 14, 2025

Understanding the FTC’s New Guidelines on Reviews and Testimonials

Customer Videos eCommerce Video Reviews

Understanding the FTC’s New Guidelines on Reviews and Testimonials

The Federal Trade Commission (FTC) has recently released a comprehensive set of guidelines to bring greater transparency and fairness to online reviews and testimonials. This update makes significant improvements to hold businesses accountable for misleading practices in how they solicit,...

October 30, 2024

Story Cuts: Streamline Your UGC and Create Content Faster

Customer Videos Updates Video Marketing

Story Cuts: Streamline Your UGC and Create Content Faster

Here at StoryTap, we’re passionate about helping you make the most of every user-generated content (UGC) video you collect. That’s why we’re thrilled to introduce Story Cuts – an entirely new way to view and manage your StoryTap videos, designed...

October 9, 2024

Introducing UGC B-roll: A New Way to Enhance Your Video Content

Customer Videos Updates Video Marketing

Introducing UGC B-roll: A New Way to Enhance Your Video Content

Level up your video content by using UGC B-roll, a new feature within StoryTap, the UGC video platform trusted by digital marketers.

September 23, 2024

Video Shopping: The New Way to Shop Online with Video Technology

Customer Videos eCommerce Shoppable Videos Video Marketing Video Technology

Video Shopping: The New Way to Shop Online with Video Technology

Online shopping makes it easier than ever to browse through thousands of products from the comfort of our own homes. However, the number of options available can sometimes feel overwhelming to the modern consumer. To ease the pain, technology has...

February 29, 2024

Customer Videos eCommerce Video Marketing

6 Ways a Video Library Will Support Your eCommerce Brand

The key to a successful video marketing strategy in 2024 is creating a consistent stream of content. The more videos on your eCommerce website, the more likely you’ll drive conversion. After all, 87% of video marketers say video has directly...

February 15, 2024

How Video FAQs Elevate the Customer Experience and Reduce Call Volume

Customer Videos eCommerce Video Marketing

How Video FAQs Elevate the Customer Experience and Reduce Call Volume

Every brand faces the same struggle with the frequently asked questions (FAQ) page. You know you need one but are unsure about what needs to be on it. So, you try your best by writing lengthy descriptions about your return...

February 8, 2024

4 Strategies to Master the Customer Journey with UGC Videos

Customer Videos eCommerce Shoppable Videos Video Marketing Video Reviews

4 Strategies to Master the Customer Journey with UGC Videos

How amazing would it be if the customer journey was as easy as online shoppers heading to your website, adding products to their cart, and clicking ‘checkout’ without hesitation? While ideal in theory, we all know it doesn’t work that...

February 1, 2024

Customer Videos eCommerce Video Marketing

Why Your Brand Needs User-Generated Content in 2025

User-generated content (UGC) is everywhere on social media today. As you scroll through Instagram or TikTok, you’re bound to see a friend post about a new experience or a product they’ve bought with genuine excitement. These posts are the essence...

January 25, 2024

Why Authentic Video is Everything in 2025

Customer Videos eCommerce Video Marketing Video Reviews

Why Authentic Video is Everything in 2025

The way consumers view and value content is rapidly changing. In 2025, transparency and authenticity are at the core of consumers’ values. For those brands and businesses that don’t pivot with the trends, growth will likely stunt, resulting in a...

January 18, 2024

Overcome Fake Reviews: Build Trust With UGC Customer Video Reviews

Customer Videos eCommerce Video Reviews

Overcome Fake Reviews: Build Trust With UGC Customer Video Reviews

Millions of fake reviews flood the internet. Whether it’s phony contributors, bots or sponsored posts, written customer reviews have gotten a reputation for being less than trustworthy. According to a report by BrightLocal, 54% of consumers are confident they’ve seen...

November 16, 2023

5 Examples of Customer Videos That Drive Sales

Customer Videos eCommerce

5 Examples of Customer Videos That Drive Sales

Customer videos, like video reviews and video FAQs, increase online sales and drive conversion for eCommerce brands. For one, they’re an engaging way for shoppers to learn about new products and see them in action. Secondly, the videos can be...

July 6, 2023

8 Proven Ways to Boost eCommerce Sales With Customer Videos

Customer Videos eCommerce Increase Conversions

8 Proven Ways to Boost eCommerce Sales With Customer Videos

Are you searching for the secret sauce that will boost your eCommerce sales? If you’re like most brands, you’ve set up your online store, written product descriptions and even have text reviews on your product pages. But, over time, you’ve...

June 15, 2023

Next Generation Product Pages: How Customer Video Reviews Will Increase Conversion

Customer Videos eCommerce Product Page Video Reviews

Next Generation Product Pages: How Customer Video Reviews Will Increase Conversion

A product detail page (PDP) can make or break a sale. It’s where shoppers learn about product features and benefits, reference customer reviews, and ultimately decide whether or not to make a purchase. With so much riding on the effectiveness...

June 1, 2023

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Category: Customer Videos

Maximize Your Product Sampling Program with Video Testimonials

Understanding the FTC’s New Guidelines on Reviews and Testimonials

Story Cuts: Streamline Your UGC and Create Content Faster

Introducing UGC B-roll: A New Way to Enhance Your Video Content

Video Shopping: The New Way to Shop Online with Video Technology

6 Ways a Video Library Will Support Your eCommerce Brand

How Video FAQs Elevate the Customer Experience and Reduce Call Volume

4 Strategies to Master the Customer Journey with UGC Videos

Why Your Brand Needs User-Generated Content in 2025

Why Authentic Video is Everything in 2025

Overcome Fake Reviews: Build Trust With UGC Customer Video Reviews

5 Examples of Customer Videos That Drive Sales

8 Proven Ways to Boost eCommerce Sales With Customer Videos

Next Generation Product Pages: How Customer Video Reviews Will Increase Conversion

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