New tools for more flexible video capture, smarter workflows, stronger organization, and an expanding roadmap for authentic customer video.
StoryTap continues to evolve around a simple goal: making it easier for organizations to capture, manage, organize, and activate authentic video at scale. Our latest product updates expand what teams can do today while laying the groundwork for new capabilities currently in development.
Several major updates are already live, while others are actively in development:
- Now Live: Audio-only capture, Chinese language support, organization-wide SSO, enhanced moderation, and Gold/Silver/Bronze tagging.
- Coming Soon & In Development: Clip intelligence, expanded social sharing, round-robin advertising, and 100% human-content verification.
Here’s a look at what’s new and what’s coming next.
🚀 Now Live
1. More Flexibility Across the StoryTap Platform
Our latest live releases focus on giving organizations more control over how content is captured, managed, and organized. As StoryTap libraries grow, these improvements help teams build workflows that can scale alongside their video programs.
2. Audio Only Mode
Not every story needs to start with a camera. Audio Only mode gives participants another way to contribute by allowing organizations to collect responses without requiring video.
This creates greater flexibility for campaigns where the story, feedback, or insight matters more than the visual component. It also gives participants another option for sharing their experiences in the format that feels most appropriate for the campaign.
3. Chinese Language Support
Chinese language support has been added to StoryTap, continuing to expand the platform’s ability to support organizations and participants across different markets.
For global organizations, localization is an important part of scaling customer video. Expanding language support helps make the capture experience more accessible while allowing brands to bring authentic customer voices into campaigns across a wider range of audiences.
4. SSO for Organizations
Single Sign-On is now available for organizations, making it easier for teams to access StoryTap through their existing organizational authentication workflows.
For larger teams and enterprise environments, SSO helps simplify access while supporting more centralized account management. As more stakeholders participate in customer video programs, reducing unnecessary login friction becomes increasingly important.
Better Ways to Organize and Moderate Growing Video Libraries
Capturing more content creates another challenge: managing it effectively. To help teams maintain structure as libraries expand, our new tools include:
- Gold, Silver, and Bronze Tagging: Quickly categorize and prioritize content based on value or relevance to easily distinguish standout videos from supporting assets.
- Moderation Workflows: Add an extra layer of control to streamline how content moves through the review process.
- Library Scalability: Make larger content libraries easier for teams to review and manage as video volume grows.
The goal is simple: capturing customer video at scale should not create an equally large content-management problem.
⏰ Coming Soon
1. Smarter Video Intelligence
One of the areas we’re actively developing is Clip Intelligence.
As organizations collect more customer video, finding the right moments within that content becomes increasingly important. Clip Intelligence is being developed to bring greater intelligence to the way video content is understood and worked with inside StoryTap.
Rather than treating every video simply as a standalone file, the broader opportunity is to make growing video libraries easier to navigate and more useful to the teams managing them. We’ll have more to share as development progresses.
2. Expanding Social Sharing
Social Sharing to Facebook, Instagram, and YouTube is also rolling out within StoryTap.
The capability is live, with some platform approvals and limitations still being worked through. As those integrations continue to expand, the goal is to make it easier for teams to move authentic customer video from StoryTap into the social channels where audiences are already discovering and engaging with content.
Reducing the steps between capturing a great customer story and sharing it externally creates a more efficient workflow while helping teams get more value from every video they collect.
🖥️ In Development
1. Round Robin Advertising
We’re also developing Round Robin Advertising for pre-roll and post-roll placements.
This capability is being designed to create additional flexibility around how advertising content can be incorporated alongside StoryTap video experiences. By supporting rotating pre- and post-roll advertising, organizations will have another way to manage the content audiences see around authentic video.
More details will be shared as the feature moves closer to release.
2. Reinforcing Authenticity With 100% Human Video
As AI-generated media becomes increasingly sophisticated, clearly identifying authentic human-created content is becoming more valuable.
StoryTap is developing 100% Human video watermarking and templating to help reinforce that distinction. The goal is to give organizations a visible way to identify and present content captured from real people, particularly as audiences become more cautious about whether the content they encounter online is authentic.
The technology surrounding synthetic content will continue to evolve, but so will the value of clearly communicated human authenticity. This upcoming capability is designed with that future in mind.
Building the Next Generation of Customer Video
These releases represent different parts of the same broader StoryTap direction: making authentic customer content easier to capture, manage, understand, and activate at scale.
Looking ahead, we are continuing to extend what your team can do with customer video:
- Clip Intelligence: Navigate and understand growing video libraries more effectively.
- Expanded Social Sharing: Easily push authentic content to Facebook, Instagram, and YouTube.
- Round Robin Advertising: Incorporate flexible pre- and post-roll ad placements.
- 100% Human Verification: Reinforce authenticity against the rising wave of AI-generated media.
Customer video is becoming more valuable across marketing, social, commerce, and AI-driven discovery. StoryTap is continuing to build the infrastructure teams need to make that content useful wherever their customers are watching, searching, and making decisions.
Stay tuned – there’s more coming soon.
Ready to learn more?
Book a demo to see how StoryTap can help you collect and share organic video content.
