Category: Social Proof

If your social strategy begins and ends with influencers, you’re leaving trust and revenue on the table. Influencers are great at building awareness and aesthetics. They sell the dream. But today’s consumers are more skeptical than ever. Before they buy,...

Video testimonials have become a go-to tool for marketers seeking to build trust and boost conversions. In today’s digital-first world, authentic customer video testimonials offer powerful social proof that can make or break a buyer’s decision. It’s no surprise that...

If you’re hunting for a ‘directory of content creators,’ chances are you’re under pressure to produce engaging video content – fast. But here’s the problem: creator directories are built for one-time campaigns, not long-term content success.       Why...

If your retail channels are thriving but your eCommerce site is lagging, you’re not alone. The issue isn’t your product – it’s your content.       Retail Wins on Experience Shoppers in-store get to see, feel, and understand your...

Let’s face it, b-roll is beautiful. It’s polished, cinematic, and can add atmosphere to your content. But if b-roll is your whole content plan – or worse, if you’re buying generic footage that isn’t even about your product – it’s...

Thinking of hiring a broker or agency to line up video creators for your brand? Before you sign the contract, let’s look at what you’re *really* signing up for.       What It “Really” Takes to Work with Creators...

Looking to build a bank of content creators? Before you dive into hiring influencers or freelancers, let’s talk about what that really takes.     What It “Really” Takes to Work with Creators Hiring creators for ongoing content means: Building...

In 2025, organic content remains one of the most powerful tools in a brand’s marketing strategy – if not the most powerful. But the definition of “organic” has evolved. It’s no longer just about what you post for free. It’s...