Social Proof Archives

Influencers Sell the Sizzle. Real Customers Sell the Steak

If your social strategy begins and ends with influencers, you’re leaving trust and revenue on the table. Influencers are great at building awareness and aesthetics. They sell the dream. But today’s consumers are more skeptical than ever. Before they buy,...

June 16, 2025

The Truth About Using Actors for Testimonials: Fiverr, Upwork, Cameo, and Beyond

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The Truth About Using Actors for Testimonials: Fiverr, Upwork, Cameo, and Beyond

Video testimonials have become a go-to tool for marketers seeking to build trust and boost conversions. In today’s digital-first world, authentic customer video testimonials offer powerful social proof that can make or break a buyer’s decision. It’s no surprise that...

June 5, 2025

Searching for a Directory of Content Creators? There’s a Better Way

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Searching for a Directory of Content Creators? There’s a Better Way

If you’re hunting for a ‘directory of content creators,’ chances are you’re under pressure to produce engaging video content – fast. But here’s the problem: creator directories are built for one-time campaigns, not long-term content success. Why...

May 27, 2025

Why Your eCommerce Site Isn’t Performing Like Your Retail Channels (And How to Fix It)

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Why Your eCommerce Site Isn’t Performing Like Your Retail Channels (And How to Fix It)

If your retail channels are thriving but your eCommerce site is lagging, you’re not alone. The issue isn’t your product – it’s your content. Retail Wins on Experience Shoppers in-store get to see, feel, and understand your...

May 12, 2025

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B-Roll Isn’t a Strategy. Especially When It’s Not Even About Your Brand.

Let’s face it, b-roll is beautiful. It’s polished, cinematic, and can add atmosphere to your content. But if b-roll is your whole content plan – or worse, if you’re buying generic footage that isn’t even about your product – it’s...

April 17, 2025

You Don’t Need a Broker of Video Creators – You Need a Scalable System

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You Don’t Need a Broker of Video Creators – You Need a Scalable System

Thinking of hiring a broker or agency to line up video creators for your brand? Before you sign the contract, let’s look at what you’re *really* signing up for. What It “Really” Takes to Work with Creators...

April 10, 2025

Build Your Own Bank of Content Creators (Without the Back-and-Forth Burnout)

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Build Your Own Bank of Content Creators (Without the Back-and-Forth Burnout)

Looking to build a bank of content creators? Before you dive into hiring influencers or freelancers, let’s talk about what that really takes. What It “Really” Takes to Work with Creators Hiring creators for ongoing content means: Building...

April 8, 2025

How Organic Content Works in 2025 (And Why It Still Matters)

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How Organic Content Works in 2025 (And Why It Still Matters)

In 2025, organic content remains one of the most powerful tools in a brand’s marketing strategy – if not the most powerful. But the definition of “organic” has evolved. It’s no longer just about what you post for free. It’s...

April 1, 2025

Customer Videos eCommerce Social Proof Video Reviews

How to Get Real Customers Talking About Your Brand on Video

In the marketing world, few strategies are as impactful as the words that come from your customers. No amount of advertising can match the influence of real people advocating for your brand. These organic interactions with friends, family,...

September 7, 2023

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