Video content is one of the best ways to engage your audience.
Videos are captivating, entertaining and easily digestible, making them powerful communication tools. And when compared to other forms of content, video is proven to produce a higher marketing ROI.
- 87% of marketers say video helped them increase sales
- 91% of marketers say video helped them increase traffic
- 95% of marketers say video helped them increase brand awareness
But creating a few videos each quarter or year isn’t enough. To reap the full benefits of video, you need to produce content consistently.
Creating a video series is an easy way to do that.
Follow along to learn what a video series is and why your brand should create one.
What is a Video Series?
A video series refers to a group of multiple videos that share similar elements, like the same tone, style or concept. Videos in a series will typically revolve around a topic related to your industry. For example, you could create a series around explainer videos, product how-tos, customer testimonials, UGC video reviews or video FAQs.
A perfect example is the series playlist option on YouTube. People can add videos to a playlist and mark them as a set of videos that should be watched together.
How Does a Video Series Differ From One-Off Videos?
The main difference between a video series and one-off videos are the audience.
Videos in a series are meant to be viewed by the same people. The idea is to create an engaged audience who interact with your content through liking, sharing and commenting on the videos.
A video series audience is typically more invested and connected with your brand than a typical viewers. As a result, they’re more likely to develop trust and loyalty towards your brand, which will influence their purchase decisions. At the end of the series, the goal is to have nurtured loyal viewers and brand advocates.
What Are The Benefits of Creating a Video Series?
1. Search Engines Value Consistent Content
One of the greatest advantages of a video series is having consistent content. Not only will your viewers love this, but so will search engines. Google and social media platforms value video and consistency. So, producing ongoing videos will help your content gain greater visibility on search engine results pages (SERP) and increase quality traffic to your website. In addition, optimizing your video titles and meta descriptions with keywords will only improve your video SEO and contribute to achieving your desired ROI.
2. Nurture Long-Term Relationships With Viewers
As mentioned above, videos in a series are meant to be viewed by the same audience. Over time, your viewers will develop loyalty and excitement around your content, leading to increased engagement online.
This creates an opportunity for your brand to connect with your audience on a deeper level. You can do this by engaging with your viewers by replying to their comments, taking their feedback and giving them the content they want to see next. When you engage with your audience online, you are relationship-building and nurturing long-term connections that will develop into brand loyalty and help your business grow.
3. Stand Apart From Your Competitors
While thousands of brands are creating video content, only some recognize the power of a video series. Creating videos consistent with the tone, style, and theme makes it easier for audiences to connect with them and build stronger relationships. Getting on board with a series before competitors do will give your brand an advantage with your audience. It’s never too late to start creating new videos for a series or adding your existing content to a series playlist.
What Should Your Video Series Be About?
A video series isn’t limited to one type of video or theme. You can create endless content that aligns with your brand and goals. Let’s explore a few:
How-To Videos
These are educational videos that help your customers learn how to do something. Whether it’s how to use a product or troubleshoot a problem, how-to videos are informative and entertaining. They also help establish yourself as an expert and a source of advice that viewers can return to anytime they need help.
Here’s an example of a how-to video from TELUS
FAQ Videos
Most consumers today look online for answers. Create a series dedicated to providing solutions by answering common questions on video. Also known as self-service content, video FAQs are excellent tools for improving your customer experience by delivering faster and more personalized support.
Here’s an example of an FAQ video from Veet
Video Testimonials
Video testimonials are powerful ways to establish credibility and reputation. Testimonials give you the power to control the impression of your brand online from a credible source – your loyal customers. Testimonials, customer stories and case studies all have the ability to influence others. So, create a video series showcasing your past customers and their experiences with your brand, product or service.
Here’s an example of a testimonial video from American Hearing Centers
To start creating content for your series, ask your customers and staff to record videos for your brand. Check our proven tips on how to collect UGC with email.
How To Get Started With Creating a Video Series?
Creating consistent content is the key to finding success with video. A video series is a great way to build ongoing content that aligns with your brand while building an engaged audience. The first step to creating content for a series is finding the right platform to record your videos.
StoryTap’s video platform makes producing videos easy. Use our technology to produce and distribute thousands of user-generated video content from your real customers and staff. Once you’ve recorded your videos, access them from your video library to create a seamless series on your website or YouTube channels.
Connect with our team to learn more about producing ongoing content for a video series today.
