Video content is one of the best ways to engage your audience.
Videos are captivating, entertaining and easily digestible, making them powerful communication tools. And when compared to other forms of content, video is proven to produce a higher marketing ROI.
- 87% of marketers say video helped them increase sales
- 91% of marketers say video helped them increase traffic
- 95% of marketers say video helped them increase brand awareness
But creating a few videos each quarter or year isn’t enough. To reap the full benefits of video, you need to produce content consistently.
Creating a video series is an easy way to do that.
Follow along to learn what a video series is and why your brand should create one.
What is a Video Series?
A series consists of multiple videos with common elements, like the same tone, style or concept. Videos in a series will typically revolve around a topic related to your industry. For example, you could create a series around explainer content, product how-tos, testimonials and more.
A perfect example is the series playlist option on YouTube. Creators can add videos to playlists and mark them as an official set of videos that should be watched together. While some series are sequential, they don’t have to be. Viewers should be able to watch any video in the series and still understand the greater message.
How Does a Video Series Differ From One-Off Videos?
Video series marketing is an ideal strategy for creating consistent video content. But how does it differ from producing one-off videos that stand independently?
The main difference between the two is the audience.
Unlike a one-off video strategy, videos in a series are meant to be viewed by the same audience. The idea is to cultivate a highly engaged group of people who interact with your content through ongoing likes, shares and comments.
A video series audience is typically more emotionally involved, invested and connected with your brand than the average viewer. As a result, they’re more likely to develop trust, likeability and loyalty. All of which influence their purchase decisions. At the end of the series, the goal is to have nurtured loyal viewers and brand fanatics.
What Are The Benefits of Creating a Video Series?
1. Search Engines Value Consistent Content
One of the greatest advantages of a video series is having consistent content. Not only will your viewers love this, but so will search engines. Google and social media platforms value video and consistency. So, producing ongoing videos will help your content gain greater visibility on search engine results pages (SERP) and increase quality traffic to your website. In addition, optimizing your video titles and meta descriptions with keywords will only improve your video SEO and contribute to achieving your desired ROI.
2. Nurture Long-Term Relationships With Viewers
As mentioned above, videos in a series are meant to be viewed by the same audience. Over time, your viewers will develop loyalty and excitement around your content, leading to increased engagement online.
This creates an opportunity for your brand to connect with your audience on a deeper level. Think of replying to viewer comments, taking their advice or reading what they want to see next. When you engage with your audience online, you are relationship-building and nurturing long-term connections that will develop into brand loyalty and help your business grow.
3. Stand Apart From Your Competitors
While thousands of brands are creating video content, only some recognize the power of a video series. Creating videos consistent with the tone, style, and concept makes it easier for audiences to connect with them and build stronger relationships. Getting on board with a series before competitors do will give your brand an advantage with your audience. It’s never too late to start creating new videos for a series or adding your existing content to a series playlist.
What Should Your Video Series Be About?
A video series isn’t limited to one type of video or concept. You can create endless serialized content that aligns with your brand and goals. Let’s explore a few:
These are educational videos that help your customers learn how to do something. Whether it’s how to use a product or troubleshoot a problem, how-to videos are informative and entertaining. They also help establish yourself as an expert and a source of advice that viewers can return to anytime they need help.
Here’s an example of a how-to video from TELUS
Most consumers today look online for answers. Create a series dedicated to providing solutions by answering common questions on video. Also known as self-service content, video FAQs are excellent tools for improving your customer experience by delivering faster and more personalized support.
Here’s an example of an FAQ video from Veet
Video testimonials are powerful ways to establish credibility and reputation. Testimonials give you the power to control the impression of your brand online from a credible source – your loyal customers. Testimonials, customer stories and case studies all have the ability to influence others. So, create a video series showcasing your past customers and their experiences with your brand, product or service.
Here’s an example of a testimonial video from American Hearing Centers
To start creating content for your series, ask your customers and staff to record videos for your brand. Check our proven tips on how to collect UGC with email.
How To Get Started With Creating a Video Series?
Creating consistent content is the key to finding success with video. A video series is a great way to build ongoing content that aligns with your brand while cultivating an engaged and invested audience. The first step to creating content for a series is finding the right platform to record your videos.
StoryTap’s data–driven video platform makes recording videos, like video series, at scale easy. Use our tech to produce, curate and distribute tons of user-generated video content from your real customers and staff. Once you’ve recorded your videos, access them from your video library to create a seamless series. Our platform makes distributing your videos to your website and other channels like YouTube easy.
Connect with our team today to discuss creating a video series with our technology.