Overcome Fake Reviews: Build Trust With UGC Customer Video Reviews
Millions of fake reviews flood the internet. Whether it’s phony contributors, bots or sponsored posts, written customer reviews have gotten a reputation for being less than trustworthy. According to a report by BrightLocal, 54% of consumers are confident they’ve seen...
Video Reviews vs Text Reviews: What’s Better For Your Online Store?
You can’t underestimate the impact of customer reviews in eCommerce. They’re a trusted source for shoppers and are pivotal in guiding buying decisions. 75% of people say they’d buy more from a website with video reviews on their product pages. ...
7 Strategies to Grow Your eCommerce Store With Video Reviews
Video reviews are the new way to shop online. Shoppers today aren’t reading to learn about new products. Instead, they’re turning to videos to get their information. 81% of people prefer to watch a video review over reading a text...
A Guide to Why Your Website is More Powerful Than YouTube
Your website is your brand’s most valuable resource. It’s the central hub for all of your online efforts. Your social media posts, email blasts, paid ads and even in-person events all drive leads back to your site. So, optimizing it...
4 Reasons Your DTC Site Needs Video Reviews on PDPs
Have you ever watched a product review on your feed that influenced you to buy something? If you’re like most online shoppers, the answer is all the time. Social media is flooded with thousands of user-generated videos (UGC videos) that...
How Many Video Reviews Does Your Site Need to Convert Shoppers?
Video reviews are an integral part of an online store. They give shoppers social proof they can trust when deciding whether to buy. They’re compelling, informative, entertaining, and, most importantly, bingeable. Binge-watching has become a norm in 2023. 35% of...