The Authentic Marketer Get unique insights about UGC video and the power of authentic stories from your customers and members to build brand trust online. Browse Articles Subscribe Never forget an important social media event with Social Reminders January 22, 2025 What is a UGC Video (and why it matters in 2025) November 8, 2024 Understanding the FTC’s New Guidelines on Reviews and Testimonials October 30, 2024 Story Cuts: Streamline Your UGC and Create Content Faster October 9, 2024 Introducing UGC B-roll: A New Way to Enhance Your Video Content September 23, 2024 Shop the Look Videos: How to Drive Add-to-Cart Sales on Your Website March 14, 2024 Video Shopping: The New Way to Shop Online with Video Technology February 29, 2024 6 Ways a Video Library Will Support Your eCommerce Brand February 15, 2024 How Video FAQs Elevate the Customer Experience and Reduce Call Volume February 8, 2024 4 Strategies to Master the Customer Journey with UGC Videos February 1, 2024 Why Your Brand Needs User-Generated Content in 2025 January 25, 2024 Why Authentic Video is Everything in 2025 January 18, 2024 That's the end