The Authentic Marketer

Get unique insights about UGC video and the power of your customers voice to build trust and increase engagement online.

woman in the healthcare customer service industry

Healthcare Customer Service goes High-tech

Sean November 12, 2021

man holding a short recording a customer testimonial video

Top 5 Questions to Ask in a Testimonial Video

Sean November 4, 2021

hands of a person holding a phone - turning customers into creators

5 Steps for Turning Your Customers into Creators

Sean October 28, 2021

group of people recording employee recruitment videos

How to Create the Best Employee Recruitment Videos

Sean October 14, 2021

laptop screen - looking at what is video marketing

What is Video Marketing?

Sean October 7, 2021

StoryTap Gives Spotlight: Women’s Collaborative Hub

Bernadette September 29, 2021

StoryTap Gives Spotlight: Girl In The Wild

Sean September 21, 2021

laptop screen showing google SERP - video content SEO

How Video Content SEO is Changing

Sean July 21, 2021

5 Brands That Stand Out on TikTok (and how they did it)

Bernadette July 13, 2021

StoryTap Co-Founders Bernadette Butler and Sean Bracx

Social Video-At-Scale Platform StoryTap Scales Up With Seed Round led by Refinery Ventures and StandUp Ventures

Sean May 20, 2021

Produce Evergreen Videos for Your Brand this Holiday Season

Bernadette October 20, 2020

person on laptop looking up how to use video reviews and video Q&A to drive engagement and conversions

How Enterprise Brands Can Use Video Reviews and Video Q&A to Drive Engagement and Conversions

Bernadette October 9, 2020

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