AI-based search engines are here.
Google recently announced they are releasing a new version of their search that is powered by AI. And it’s only time until all search engines follow suit.
So, what does that mean for your eCommerce business? And what can you do to optimize product pages for AI search?
For one, it means things are changing fast.
As an eCommerce brand, you want your product page to appear first in search results.
Because a higher ranking means more visibility, more traffic and ultimately, increased online sales.
To achieve this, there are a few things you can do to optimize content for SEO.
Here are 7 Tips to Optimize eCommerce Product Pages for SEO in AI Search
1. Use Multimedia Content like Video
AI-based search engines focus on user experience. That means they prioritize content in search engine result pages (SERP) that helps users find what they’re looking for faster.
It’s no secret that search engines like Google love video content, primarily for this reason. It’s why videos show up in their own tab in SERP. And why video SEO marketing is essential.
Adding customer videos – like video reviews and video FAQs – on an eCommerce product page is an excellent way to help shoppers easily find what they need.
Using a search bar and filter functionality on your videos will allow AI search engines to rank you even higher. Remember, functionality and ease of use are key.
To take it further, use calls to action (CTA) on your videos to increase engagement and conversion. With them, you can turn your videos shoppable and direct shoppers to buy within your videos.
2. Focus on User Intent
When selecting the keywords you want to rank for, make sure to choose ones that are relevant to what people search for. The best way to do this is by going after long-tail keywords and paying attention to user intent.
For example, if someone searches ‘how to restart my internet modem,’ you know they aren’t interested in buying. Instead, this search term would be relevant for a video FAQ.
For an eCommerce product page, you should focus on keywords with user intent to buy.
Go to Google and search the keywords you want to rank for, then examine what comes up in SERP. If most are product pages, you’ll know you’ve chosen the right keyword.
If not, you need to adjust your keyword targets or the content you want to create.
3. Prioritize High-Quality Content
Chat GPT makes writing tons of content like video titles and video descriptions easy. But that doesn’t mean the content is of quality.
To achieve a higher ranking in SERP, focus on producing high-quality content on your product pages, especially your video descriptions. Leverage AI to help you get a starting point. But then edit your descriptions with natural language to target your audience.
While keywords are meant to help search engines crawl and index your videos, real people will read them. So, be conversational and only use keywords where it flows naturally.
4. Leverage Structured Data
Structured data like metadata tell search engines about your content. This helps AI-based search index and organize content faster and better.
AI search engines prioritize content with structured data because it’s efficient.
And this is especially true for video content.
The more metadata your videos have – like video transcription and product info – the greater your chance of ranking higher in SERP.
5.Improve Page Speed & Mobile Optimization
User experience is the most important thing for ranking in SERP. So when webpages take more than 3 seconds to load, it hurts rankings.
Shoppers want information quickly. Especially on an eCommerce product page when they’re deciding whether or not to buy.
For this reason, many eCommerce brands steer away from video because they think it will slow down load times.
But it doesn’t have to. The key is to optimize your site for page speed with reduced lines of code.
And, of course, ensure every page on your site is optimized for mobile. People are 1.5 times more likely to watch a video on their phones. So, mobile optimization isn’t an option – it’s a necessity.
6. Use Social Media
Social signals are big for AI-based search engines.
Search for something on Google, and you’ll see social content in search results. YouTube, Twitter, TikTok, and Instagram all come up in SERP.
So imagine the impact on your search rankings when you share your content to different social platforms.
When you have a video on your product page, repurpose it for YouTube, then share it to TikTok and Instagram with a link leading back to your website.
Doing this will send social signals to AI-based search that help establish your site’s expertise, authority and trustworthiness (EAT) and improve your search rankings.
7. Optimize for Voice Search
The natural next step for chat-based AI like Chat GPT is voice-based AI.
It makes sense to get ahead of the competition and optimize your content for voice search now. You can do this by using conversational language in your videos (that will be replicated in your transcription). And by having an FAQ section on your website.
Producing video FAQs are the perfect place to start. Because the majority of what users search on Google are questions. So by producing video FAQs, you’re already ahead of the game.
Ready to Optimize Product Pages for SEO?
AI-based search is here, and it’s only going to evolve. As an eCommerce brand, you need to optimize your content for SEO in AI search now.
And it starts with producing videos for your product pages.
eCommerce customer videos like video reviews and video FAQs will help optimize your site for maximum visibility on SERP.
StoryTap is an end-to-end video platform that automates customer-powered video reviews, helping eCommerce brands sell more faster.
The patented technology optimizes customer videos with SEO metadata to help content rank higher in AI-based search. So you’re visibility and online sales skyrocket.
Book a demo with StoryTap today and learn more about how we can optimize your product pages for SEO.
