Category: Video Marketing

User-generated content (UGC) is a massive factor in building credibility and trust with your audience. A 2021 Stackla report reveals that 59% of consumers say user-generated content is the most authentic type.  When we talk about UGC, we usually refer...

Self-service portals are changing the customer experience (CX). Brands can serve their customers faster – while saving costs – through digital self-service options on their websites or app.  Think of the last time you experienced an internet issue. Did you...

Video marketing was once considered “a nice feature to have” as far as advertising goes. But that’s no longer the case.  86% of businesses have switched to using marketing videos in their campaigns. Why? Because 68% of consumers prefer watching...

The need for video content has never been more clear. Today’s consumers crave interactive video content that is both authentic and capable of creating a human connection. And the numbers don’t lie. Since 2018, video consumption has nearly doubled. Don’t...

Video is changing how we think of content. It’s also changing how much video content brands need.  Producing videos at scale isn’t a strategy most marketing teams embrace. That’s because traditionally, creating a ton of video content has been impossible...

The COVID-19 pandemic caused a shift in the way many businesses attract customers, and higher education is no exception. With the shortage of in-person open houses and recruitment fairs, universities and colleges have had to pivot in order to remain...

Search is evolving. And it’s creating new opportunities for businesses willing to think differently about SEO. More specifically, video SEO.  You and the competition are likely following the same set of best practices for text-based search. The problem is that...

Once upon a time, in an era long gone, brands used nothing but logos, jingles, and studio-produced clips of actors to create branded video content. The idea was to showcase a picture-perfect scenario featuring their product or service.  Today, people...

A customer self-service portal is a section of an organization’s website that offers information to help customers find answers to their questions. Brands will typically share resources, such as frequently asked questions (FAQ), to help customers get info without relying...

Creating a video (actually, lots of videos) is one of the best ways to market your brand — but it can be daunting when you’re not sure where to start.  This guide will break down the process so you can...

Video marketing has been around for decades, but in today’s e-commerce boom, it’s more important than ever. Video has become the gold standard of content, whether short form by way of Instagram and TikTok or long-form by way of YouTube....

It’s been 25 years since Bill Gates penned his now-famous essay “Content is King”. The sentiment remains true to this day. Creating high-value content is still one of the most effective and consistent ways to make money online. The question...

It’s no secret that video is a crucial tool for marketing almost anything online. But did you know that video is also making its way into the healthcare customer service industry? They say that a picture is worth a thousand...

It goes without saying that it’s much easier to trust someone who isn’t trying to sell you something. In fact, stats show that 90% of people are much more likely to trust a recommended brand (even from strangers). Brands have...

You’re probably already aware that authentic, user-generated content (UGC) is one of the most powerful online marketing tools for building your brand. (And if you’re not, check out our blog post all about why you need user-generated content.) Whether it’s...