Bernadette, Author at StoryTap

Shop the Look Videos: How to Drive Add-to-Cart Sales on Your Website

Shop the Look Videos: How to Drive Add-to-Cart Sales on Your Website

Chances are you’re looking for more ways to drive sales on your website. We don’t blame you! Any retailer’s ultimate goal is to get online shoppers to checkout. But it takes work—and lots of video. If you’re doing eCommerce right,...

March 14, 2024

Video Shopping: The New Way to Shop Online with Video Technology

Customer Videos eCommerce Shoppable Videos Video Marketing Video Technology

Video Shopping: The New Way to Shop Online with Video Technology

Online shopping makes it easier than ever to browse through thousands of products from the comfort of our own homes. However, the number of options available can sometimes feel overwhelming to the modern consumer. To ease the pain, technology has...

February 29, 2024

Customer Videos eCommerce Video Marketing

6 Ways a Video Library Will Support Your eCommerce Brand

The key to a successful video marketing strategy in 2024 is creating a consistent stream of content. The more videos on your eCommerce website, the more likely you’ll drive conversion. After all, 87% of video marketers say video has directly...

February 15, 2024

4 Strategies to Master the Customer Journey with UGC Videos

Customer Videos eCommerce Shoppable Videos Video Marketing Video Reviews

4 Strategies to Master the Customer Journey with UGC Videos

How amazing would it be if the customer journey was as easy as online shoppers heading to your website, adding products to their cart, and clicking ‘checkout’ without hesitation? While ideal in theory, we all know it doesn’t work that...

February 1, 2024

4 Ways to Drive Greater ROI From Influencer Marketing Videos

Video Marketing

4 Ways to Drive Greater ROI From Influencer Marketing Videos

There’s no denying the value of influencer marketing. Collaborating with the right influencers can unlock endless opportunities to grow your business. Through product endorsements, influencers can impact their followers’ purchase decisions and encourage them to buy. When done correctly, they...

January 11, 2024

Collect UGC With Email: 5 Strategies You Can Use + Examples!

Video Marketing

Collect UGC With Email: 5 Strategies You Can Use + Examples!

User-generated content (UGC) is in high demand because it’s authentic, relatable and drives action. For example, 48% of people say they prefer to watch video reviews from real people when looking to buy. Brands that use UGC, like video reviews,...

January 9, 2024

Top 10 Video Marketing Trends for eCommerce in 2024

eCommerce Video Marketing

Overcome Fake Reviews: Build Trust With UGC Customer Video Reviews

Millions of fake reviews flood the internet. Whether it’s phony contributors, bots or sponsored posts, written customer reviews have gotten a reputation for being less than trustworthy. According to a report by BrightLocal, 54% of consumers are confident they’ve seen...

November 16, 2023

Video Reviews vs Text Reviews: What’s Better For Your Online Store?

eCommerce Video Reviews

Video Reviews vs Text Reviews: What’s Better For Your Online Store?

You can’t underestimate the impact of customer reviews in eCommerce. They’re a trusted source for shoppers and are pivotal in guiding buying decisions. 75% of people say they’d buy more from a website with video reviews on their product pages. ...

November 6, 2023

7 Strategies to Grow Your eCommerce Store With Video Reviews

Drive Conversion eCommerce Video Reviews Video Technology

7 Strategies to Grow Your eCommerce Store With Video Reviews

Video reviews are the new way to shop online. Shoppers today aren’t reading to learn about new products. Instead, they’re turning to videos to get their information. 81% of people prefer to watch a video review over reading a text...

October 26, 2023

A Guide to Why Your Website is More Powerful Than YouTube

eCommerce Product Page Video Reviews

A Guide to Why Your Website is More Powerful Than YouTube

Your website is your brand’s most valuable resource. It’s the central hub for all of your online efforts. Your social media posts, email blasts, paid ads and even in-person events all drive leads back to your site. So, optimizing it...

October 19, 2023

4 Reasons Your DTC Site Needs Video Reviews on PDPs

Drive Conversion eCommerce Product Page Video Reviews Video Technology

4 Reasons Your DTC Site Needs Video Reviews on PDPs

Have you ever watched a product review on your feed that influenced you to buy something? If you’re like most online shoppers, the answer is all the time. Social media is flooded with thousands of user-generated videos (UGC videos) that...

October 3, 2023

How Many Video Reviews Does Your Site Need to Convert Shoppers?

Drive Conversion eCommerce Video Reviews Video Technology

How Many Video Reviews Does Your Site Need to Convert Shoppers?

Video reviews are an integral part of an online store. They give shoppers social proof they can trust when deciding whether to buy. They’re compelling, informative, entertaining, and, most importantly, bingeable. Binge-watching has become a norm in 2023. 35% of...

September 21, 2023

The Undeniable Power of Combining Text and Video Reviews

eCommerce Video Reviews Video Technology

The Undeniable Power of Combining Text and Video Reviews

Customer reviews are the foundation of a successful eCommerce store. Shoppers everywhere rely on them to make informed purchases. However, not all reviews have the same impact. Most brands display only text reviews on their product pages. But shoppers crave more...

September 15, 2023

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Author: Bernadette