Author: Bernadette

Though the leaves are just beginning to change and plans for Halloween are taking shape, in the retail world, the holiday season is well under way. Retail sales in the US total almost $730 billion during the holiday season, with...

Customer engagement is an integral part of business growth. It helps drive up sales and ensure loyalty from your consumers in the long run. And thanks to technology, building meaningful relationships with your customers has never been easier.  Videos are...

The world around us is changing rapidly, and many shifts happening in the world of eCommerce sales will be permanent. In the time of COVID-19, there are trends emerging that are likely to strengthen over time.  An already present behaviour,...

Your website likely has a Frequently Asked Questions (FAQ) page filled with all the answers your customers and website visitors seek about your products and services.  Some brands try to answer site visitor questions by guessing what they think they’ll...

Companies that put the customer at the heart of their marketing strategy are more successful than those who do not. One of the biggest predictors of success is having the customer journey mapped out and having a plan to move...

Chances are that you sifted through dozens of customer reviews before your last big online purchase. Putting yourself in your customers’ shoes, you’d know they’re all doing the same in their buying journey. Time is short, schedules are full, and...

No question about it, 2020 has been a challenging year in many ways. We’re living in a new world with a lot of uncertainty. People are worried about their health, safety, financial well-being. It’s not a fun process to go...