Video Marketing Archives

Shop the Look Videos: How to Drive Add-to-Cart Sales on Your Website

Shop the Look Videos: How to Drive Add-to-Cart Sales on Your Website

Chances are you’re looking for more ways to drive sales on your website. We don’t blame you! Any retailer’s ultimate goal is to get online shoppers to checkout. But it takes work—and lots of video. If you’re doing eCommerce right,...

March 14, 2024

Video Shopping: The New Way to Shop Online with Video Technology

Customer Videos eCommerce Shoppable Videos Video Marketing Video Technology

Video Shopping: The New Way to Shop Online with Video Technology

Online shopping makes it easier than ever to browse through thousands of products from the comfort of our own homes. However, the number of options available can sometimes feel overwhelming to the modern consumer. To ease the pain, technology has...

February 29, 2024

Customer Videos eCommerce Video Marketing

6 Ways a Video Library Will Support Your eCommerce Brand

The key to a successful video marketing strategy in 2024 is creating a consistent stream of content. The more videos on your eCommerce website, the more likely you’ll drive conversion. After all, 87% of video marketers say video has directly...

February 15, 2024

How Video FAQs Elevate the Customer Experience and Reduce Call Volume

Customer Videos eCommerce Video Marketing

How Video FAQs Elevate the Customer Experience and Reduce Call Volume

Every brand faces the same struggle with the frequently asked questions (FAQ) page. You know you need one but are unsure about what needs to be on it. So, you try your best by writing lengthy descriptions about your return...

February 8, 2024

4 Strategies to Master the Customer Journey with UGC Videos

Customer Videos eCommerce Shoppable Videos Video Marketing Video Reviews

4 Strategies to Master the Customer Journey with UGC Videos

How amazing would it be if the customer journey was as easy as online shoppers heading to your website, adding products to their cart, and clicking ‘checkout’ without hesitation? While ideal in theory, we all know it doesn’t work that...

February 1, 2024

Customer Videos eCommerce Video Marketing

Why Your Brand Needs User-Generated Content in 2024

User-generated content (UGC) is everywhere on social media today. As you scroll through Instagram or TikTok, you’re bound to see a friend post about a new experience or a product they’ve bought with genuine excitement. These posts are the essence...

January 25, 2024

Why Authentic Video is Everything in 2024

Customer Videos eCommerce Video Marketing Video Reviews

Why Authentic Video is Everything in 2024

The way consumers view and value content is rapidly changing. In 2024, transparency and authenticity are at the core of consumers’ values. For those brands and businesses that don’t pivot with the trends, growth will likely stunt, resulting in a...

January 18, 2024

4 Ways to Drive Greater ROI From Influencer Marketing Videos

Video Marketing

4 Ways to Drive Greater ROI From Influencer Marketing Videos

There’s no denying the value of influencer marketing. Collaborating with the right influencers can unlock endless opportunities to grow your business. Through product endorsements, influencers can impact their followers’ purchase decisions and encourage them to buy. When done correctly, they...

January 11, 2024

Collect UGC With Email: 5 Strategies You Can Use + Examples!

Video Marketing

Collect UGC With Email: 5 Strategies You Can Use + Examples!

User-generated content (UGC) is in high demand because it’s authentic, relatable and drives action. For example, 48% of people say they prefer to watch video reviews from real people when looking to buy. Brands that use UGC, like video reviews,...

January 9, 2024

Top 10 Video Marketing Trends for eCommerce in 2024

eCommerce Video Marketing

Page Speed: 5 Factors Slowing Down Your PDP Load Time

Page speed is critical to driving conversion. And slow page load time is like losing money. With so many options available, shoppers today don’t have to suffer through slow-loading websites. If a PDP takes too long, they can easily navigate...

August 21, 2023

The Power of Video Storytelling in eCommerce

eCommerce Video Marketing

The Power of Video Storytelling in eCommerce

Picture this: you wake up in the morning and grab your phone to check your messages. As you scroll through your social media feed, how many brand interactions do you come across? The answer is likely countless. We live in...

June 29, 2023

5 Essential Video Analytics Metrics Every eCommerce Business Should Track

eCommerce Video Marketing

5 Essential Video Analytics Metrics Every eCommerce Business Should Track

So, you’re on a mission to increase online sales, and you’ve produced eCommerce videos. You’re using them on your website, your marketing and sales channels, social media, and other places in your business—an excellent step in the right direction. But...

May 25, 2023

Impressions to Conversions: How eCommerce Brands Can Increase Online Sales

eCommerce Video Marketing

Impressions to Conversions: How eCommerce Brands Can Increase Online Sales

If you work in eCommerce, you know the competition for sales has never been fiercer. With so many options available, how can you make your brand stand out and increase online sales? One way is by using eCommerce videos on...

May 19, 2023

4 Ways Retailers Can Use Video to Create a Seamless Shopping Experience

eCommerce Video Marketing

4 Ways Retailers Can Use Video to Create a Seamless Shopping Experience

The state of retail is ever-evolving. Thanks to the COVID-19 pandemic, buying online was once a necessity, with in-store shopping taking a backseat. But as the world recovers, the pendulum is swinging back towards in-store shopping. 2023 data shows a...

May 11, 2023

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Category: Video Marketing

Shop the Look Videos: How to Drive Add-to-Cart Sales on Your Website

Video Shopping: The New Way to Shop Online with Video Technology

6 Ways a Video Library Will Support Your eCommerce Brand

How Video FAQs Elevate the Customer Experience and Reduce Call Volume

4 Strategies to Master the Customer Journey with UGC Videos

Why Your Brand Needs User-Generated Content in 2024

Why Authentic Video is Everything in 2024

4 Ways to Drive Greater ROI From Influencer Marketing Videos

Collect UGC With Email: 5 Strategies You Can Use + Examples!

Top 10 Video Marketing Trends for eCommerce in 2024

Page Speed: 5 Factors Slowing Down Your PDP Load Time

The Power of Video Storytelling in eCommerce

5 Essential Video Analytics Metrics Every eCommerce Business Should Track

Impressions to Conversions: How eCommerce Brands Can Increase Online Sales

4 Ways Retailers Can Use Video to Create a Seamless Shopping Experience

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