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The Authentic Marketer

Inspiration for marketing, branding and customer experiences

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Why Your Brand Needs User-Generated Content

Consumers trust other consumers more than the brands they buy from. This is where user-generated content comes into play: It’s a way of harnessing the voice of your customers as a marketing tactic to encourage

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Photo for blog post: How to Create the Best Employee Recruitment Videos

How to Create the Best Employee Recruitment Videos

Now more than ever, marketing yourself as an employer is key to hiring the best talent and staying ahead of competitors. Job candidates want to know and trust the company they’re applying to work for:

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Photo for blog post: What is Video Marketing?

What is Video Marketing?

Video marketing is the use of video to promote and market your brand, create awareness, increase engagement, educate consumers, and all the sweet things that ultimately lead to more sales.  When it comes to selling

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