eCommerce Archives

Shop the Look Videos: How to Drive Add-to-Cart Sales on Your Website

Shop the Look Videos: How to Drive Add-to-Cart Sales on Your Website

Chances are you’re looking for more ways to drive sales on your website. We don’t blame you! Any retailer’s ultimate goal is to get online shoppers to checkout. But it takes work—and lots of video. If you’re doing eCommerce right,...

March 14, 2024

Video Shopping: The New Way to Shop Online with Video Technology

Customer Videos eCommerce Shoppable Videos Video Marketing Video Technology

Video Shopping: The New Way to Shop Online with Video Technology

Online shopping makes it easier than ever to browse through thousands of products from the comfort of our own homes. However, the number of options available can sometimes feel overwhelming to the modern consumer. To ease the pain, technology has...

February 29, 2024

Customer Videos eCommerce Video Marketing

6 Ways a Video Library Will Support Your eCommerce Brand

The key to a successful video marketing strategy in 2024 is creating a consistent stream of content. The more videos on your eCommerce website, the more likely you’ll drive conversion. After all, 87% of video marketers say video has directly...

February 15, 2024

How Video FAQs Elevate the Customer Experience and Reduce Call Volume

Customer Videos eCommerce Video Marketing

How Video FAQs Elevate the Customer Experience and Reduce Call Volume

Every brand faces the same struggle with the frequently asked questions (FAQ) page. You know you need one but are unsure about what needs to be on it. So, you try your best by writing lengthy descriptions about your return...

February 8, 2024

4 Strategies to Master the Customer Journey with UGC Videos

Customer Videos eCommerce Shoppable Videos Video Marketing Video Reviews

4 Strategies to Master the Customer Journey with UGC Videos

How amazing would it be if the customer journey was as easy as online shoppers heading to your website, adding products to their cart, and clicking ‘checkout’ without hesitation? While ideal in theory, we all know it doesn’t work that...

February 1, 2024

Customer Videos eCommerce Video Marketing

Why Your Brand Needs User-Generated Content in 2024

User-generated content (UGC) is everywhere on social media today. As you scroll through Instagram or TikTok, you’re bound to see a friend post about a new experience or a product they’ve bought with genuine excitement. These posts are the essence...

January 25, 2024

Why Authentic Video is Everything in 2024

Customer Videos eCommerce Video Marketing Video Reviews

Why Authentic Video is Everything in 2024

The way consumers view and value content is rapidly changing. In 2024, transparency and authenticity are at the core of consumers’ values. For those brands and businesses that don’t pivot with the trends, growth will likely stunt, resulting in a...

January 18, 2024

Top 10 Video Marketing Trends for eCommerce in 2024

eCommerce Video Marketing

Overcome Fake Reviews: Build Trust With UGC Customer Video Reviews

Millions of fake reviews flood the internet. Whether it’s phony contributors, bots or sponsored posts, written customer reviews have gotten a reputation for being less than trustworthy. According to a report by BrightLocal, 54% of consumers are confident they’ve seen...

November 16, 2023

Video Reviews vs Text Reviews: What’s Better For Your Online Store?

eCommerce Video Reviews

Video Reviews vs Text Reviews: What’s Better For Your Online Store?

You can’t underestimate the impact of customer reviews in eCommerce. They’re a trusted source for shoppers and are pivotal in guiding buying decisions. 75% of people say they’d buy more from a website with video reviews on their product pages. ...

November 6, 2023

7 Strategies to Grow Your eCommerce Store With Video Reviews

Drive Conversion eCommerce Video Reviews Video Technology

7 Strategies to Grow Your eCommerce Store With Video Reviews

Video reviews are the new way to shop online. Shoppers today aren’t reading to learn about new products. Instead, they’re turning to videos to get their information. 81% of people prefer to watch a video review over reading a text...

October 26, 2023

A Guide to Why Your Website is More Powerful Than YouTube

eCommerce Product Page Video Reviews

A Guide to Why Your Website is More Powerful Than YouTube

Your website is your brand’s most valuable resource. It’s the central hub for all of your online efforts. Your social media posts, email blasts, paid ads and even in-person events all drive leads back to your site. So, optimizing it...

October 19, 2023

4 Reasons Your DTC Site Needs Video Reviews on PDPs

Drive Conversion eCommerce Product Page Video Reviews Video Technology

4 Reasons Your DTC Site Needs Video Reviews on PDPs

Have you ever watched a product review on your feed that influenced you to buy something? If you’re like most online shoppers, the answer is all the time. Social media is flooded with thousands of user-generated videos (UGC videos) that...

October 3, 2023

How Many Video Reviews Does Your Site Need to Convert Shoppers?

Drive Conversion eCommerce Video Reviews Video Technology

How Many Video Reviews Does Your Site Need to Convert Shoppers?

Video reviews are an integral part of an online store. They give shoppers social proof they can trust when deciding whether to buy. They’re compelling, informative, entertaining, and, most importantly, bingeable. Binge-watching has become a norm in 2023. 35% of...

September 21, 2023

The Undeniable Power of Combining Text and Video Reviews

eCommerce Video Reviews Video Technology

The Undeniable Power of Combining Text and Video Reviews

Customer reviews are the foundation of a successful eCommerce store. Shoppers everywhere rely on them to make informed purchases. However, not all reviews have the same impact. Most brands display only text reviews on their product pages. But shoppers crave more...

September 15, 2023

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Category: eCommerce

Shop the Look Videos: How to Drive Add-to-Cart Sales on Your Website

Video Shopping: The New Way to Shop Online with Video Technology

6 Ways a Video Library Will Support Your eCommerce Brand

How Video FAQs Elevate the Customer Experience and Reduce Call Volume

4 Strategies to Master the Customer Journey with UGC Videos

Why Your Brand Needs User-Generated Content in 2024

Why Authentic Video is Everything in 2024

Top 10 Video Marketing Trends for eCommerce in 2024

Overcome Fake Reviews: Build Trust With UGC Customer Video Reviews

Video Reviews vs Text Reviews: What’s Better For Your Online Store?

7 Strategies to Grow Your eCommerce Store With Video Reviews

A Guide to Why Your Website is More Powerful Than YouTube

4 Reasons Your DTC Site Needs Video Reviews on PDPs

How Many Video Reviews Does Your Site Need to Convert Shoppers?

The Undeniable Power of Combining Text and Video Reviews

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