Author: Bernadette

Video marketing is here to stay. As one of the world’s biggest marketing trends, video must become a part of your strategy. When used strategically, video can generate a significant return on investment (ROI). In fact, 92% of marketers say...

Short-form video content dominates the social media landscape – and our smartphones.  The emergence of TikTok in early 2020 sparked a new interest in short-form video. Suddenly, in the midst of the pandemic, when people were at home, we found...

Influencer marketing is a powerful tool to promote products on social media.  With the right partnership, brands can gain unlimited awareness online, expose their products to new audiences, and skyrocket their conversion rates.  On social media today, influencer marketing is...