Category: Video Marketing

It’s not uncommon for banks and financial institutions to neglect video marketing strategies. Most of the time, it’s because they believe video production is too expensive to create.  But, times are changing, and video marketing is the key to remaining...

User-generated content (UGC) is in high demand because it drives action. For example, 79% of people say UGC highly impacts their purchasing decisions.   Brands that use UGC in their video marketing strategy see higher conversion rates, better engagement, and...

Providing an excellent customer experience in banking has become essential to meeting customers’ growing demands. The rise of COVID-19 triggered a shift in consumer behaviour. The pandemic left customers with no choice but to transition to digital banking. As a...

The key to a successful video strategy is creating ongoing videos at scale. After all, 94% of users say that videos help them make purchase decisions.  But far too often, brands fail to maximize their video content‘s potential because they...

A new wave of consumers is emerging, known as Generation Z.  The days of trying to understand Millennials have now shifted to the youngest generation of Gen-Zers. But, marketing to Gen Z remains somewhat of a challenge.  Currently, the new...

With the ever-growing rise of video content in today’s digital world, video-closed captioning has become more important than ever.  Brands and content creators have had to adapt to the emergence of including captions in videos. By doing so, they’ve had...

Consumers are watching more video content than ever before.  Over 27.7 million Canadians consumed digital video in 2021, and the demand for video content is not slowing down. According to a report by Hubspot, 54% of consumers want to see...

User-generated content (UGC) is a massive factor in building credibility and trust with your audience. A 2021 Stackla report reveals that 59% of consumers say user-generated content is the most authentic type.  When we talk about UGC, we usually refer...

Self-service portals are changing the customer experience (CX). Brands can serve their customers faster – while saving costs – through digital self-service options on their websites or app.  Think of the last time you experienced an internet issue. Did you...

Video marketing was once considered “a nice feature to have” as far as advertising goes. But that’s no longer the case.  86% of businesses have switched to using marketing videos in their campaigns. Why? Because 68% of consumers prefer watching...

The need for video content has never been more clear. Today’s consumers crave interactive video content that is both authentic and capable of creating a human connection. And the numbers don’t lie. Since 2018, video consumption has nearly doubled. Don’t...

Video is changing how we think of content. It’s also changing how much video content brands need.  Producing videos at scale isn’t a strategy most marketing teams embrace. That’s because traditionally, creating a ton of video content has been impossible...

“If a picture is worth a thousand words, then a video is worth a million” — YouTube Blog It says something about the enduring value of video that the quote above was written in 2010. Nearly twelve years ago. And...

The COVID-19 pandemic caused a shift in the way many businesses attract customers, and higher education is no exception. With the shortage of in-person open houses and recruitment fairs, universities and colleges have had to pivot in order to remain...