Category: Video Marketing

Introducing StoryTap’s TikTok Integration! Share videos with new audiences seamlessly.  Creating video content is an essential part of your brand’s marketing strategy. But, it can also be a tedious experience. To create ongoing content, you need a team dedicated to...

Video production has a reputation for being expensive and taking too long to produce. So, companies tend to steer clear of high-production video because they don’t see the ROI being worth the cost.  But what if you could reap the...

  Gen Z is the hottest topic of conversation among marketers, and for good reason. Whether you call them zoomers, post-Millenials or digital natives, Gen Z is the latest generation of young people transitioning into adulthood.  In other words, they...

TikTok is Becoming a Powerful Search Engine, and It’s All Thanks to Gen Z! It’s no secret that Gen Zers love TikTok. With its focus on short-form user-generated content (UGC), the video-first platform skyrocketed in popularity with the younger generation....

Building customer loyalty is challenging in any industry, especially for telecom companies. When you’ve got a product that nearly every consumer worldwide uses, you need a secret weapon to build a loyal brand following.  In today’s world, that’s customer experience.  ...

The ultimate goal of every business is to grow revenue.  But, business owners everywhere know it’s not as easy as it sounds. Growing revenue is a process that starts with the marketing team and ends with sales. It’s a joint...

Video testimonials featuring your real customers are marketing gold.  They are undeniably successful in building authentic social proof your prospective customers can trust. In fact, 88% of shoppers say they trust online reviews as much as personal recommendations.  Video testimonials...

We live in a world where people are time-starved. Most digital-first consumers no longer have the patience to read through long-form content, like blogs or articles. Instead, they crave short, engaging videos to give them the information they need. Brands...

Digital customer experience (digital cx) is everything.  The interactions consumers have with your brand can make or break their decision to complete a purchase, sign up for your newsletter or recommend you to their friends.  For brands who want to...

Recruiting students to post-secondary is becoming more competitive each year. As a result, schools are using every marketing strategy they can to attract new students.  But, not just any marketing tactic will garner the attention of prospective students, especially younger...

A new wave of consumers is emerging, known as Generation Z.  The days of trying to understand Millennials have now shifted to the youngest generation of Gen-Zers. But, marketing to Gen Z remains somewhat of a challenge.  Currently, the new...

With the ever-growing rise of video content in today’s digital world, video-closed captioning has become more important than ever.  Brands and content creators have had to adapt to the emergence of including captions in videos. By doing so, they’ve had...

User-generated content (UGC) is a massive factor in building credibility and trust with your audience. A 2021 Stackla report reveals that 59% of consumers say user-generated content is the most authentic type.  When we talk about UGC, we usually refer...

Self-service portals are changing the customer experience (CX). Brands can serve their customers faster – while saving costs – through digital self-service options on their websites or app.  Think of the last time you experienced an internet issue. Did you...