What is a UGC Video (and why it matters in 2024)
Learn about the difference between UGC "creators" and true UGC content, and how it applies to your marketing mix in 2024.
Story Cuts: Streamline Your UGC and Create Content Faster
Here at StoryTap, we’re passionate about helping you make the most of every user-generated content (UGC) video you collect. That’s why we’re thrilled to introduce Story Cuts – an entirely new way to view and manage your StoryTap videos, designed...
Introducing UGC B-roll: A New Way to Enhance Your Video Content
Level up your video content by using UGC B-roll, a new feature within StoryTap, the UGC video platform trusted by digital marketers.
Shop the Look Videos: How to Drive Add-to-Cart Sales on Your Website
Chances are you’re looking for more ways to drive sales on your website. We don’t blame you! Any retailer’s ultimate goal is to get online shoppers to checkout. But it takes work—and lots of video. If you’re doing eCommerce right,...
Video Shopping: The New Way to Shop Online with Video Technology
Online shopping makes it easier than ever to browse through thousands of products from the comfort of our own homes. However, the number of options available can sometimes feel overwhelming to the modern consumer. To ease the pain, technology has...
6 Ways a Video Library Will Support Your eCommerce Brand
The key to a successful video marketing strategy in 2024 is creating a consistent stream of content. The more videos on your eCommerce website, the more likely you’ll drive conversion. After all, 87% of video marketers say video has directly...
How Video FAQs Elevate the Customer Experience and Reduce Call Volume
Every brand faces the same struggle with the frequently asked questions (FAQ) page. You know you need one but are unsure about what needs to be on it. So, you try your best by writing lengthy descriptions about your return...
4 Strategies to Master the Customer Journey with UGC Videos
How amazing would it be if the customer journey was as easy as online shoppers heading to your website, adding products to their cart, and clicking ‘checkout’ without hesitation? While ideal in theory, we all know it doesn’t work that...
Why Your Brand Needs User-Generated Content in 2024
User-generated content (UGC) is everywhere on social media today. As you scroll through Instagram or TikTok, you’re bound to see a friend post about a new experience or a product they’ve bought with genuine excitement. These posts are the essence...
Why Authentic Video is Everything in 2024
The way consumers view and value content is rapidly changing. In 2024, transparency and authenticity are at the core of consumers’ values. For those brands and businesses that don’t pivot with the trends, growth will likely stunt, resulting in a...
4 Ways to Drive Greater ROI From Influencer Marketing Videos
There’s no denying the value of influencer marketing. Collaborating with the right influencers can unlock endless opportunities to grow your business. Through product endorsements, influencers can impact their followers’ purchase decisions and encourage them to buy. When done correctly, they...
Collect UGC With Email: 5 Strategies You Can Use + Examples!
User-generated content (UGC) is in high demand because it’s authentic, relatable and drives action. For example, 48% of people say they prefer to watch video reviews from real people when looking to buy. Brands that use UGC, like video reviews,...
Top 10 Video Marketing Trends for eCommerce in 2024
2023 was the year of video in eCommerce, and there’s no doubt 2024 will follow in its footsteps. With advancements in video commerce and a desire for more personalization and authenticity, video is set to be a booming trend to...
Page Speed: 5 Factors Slowing Down Your PDP Load Time
Page speed is critical to driving conversion. And slow page load time is like losing money. With so many options available, shoppers today don’t have to suffer through slow-loading websites. If a PDP takes too long, they can easily navigate...
The Power of Video Storytelling in eCommerce
Picture this: you wake up in the morning and grab your phone to check your messages. As you scroll through your social media feed, how many brand interactions do you come across? The answer is likely countless. We live in...
