Category: Video Marketing

Video marketing is here to stay. As one of the world’s biggest marketing trends, video must become a part of your strategy. When used strategically, video can generate a significant return on investment (ROI). In fact, 92% of marketers say...

Short-form video content dominates the social media landscape – and our smartphones.  The emergence of TikTok in early 2020 sparked a new interest in short-form video. Suddenly, in the midst of the pandemic, when people were at home, we found...

Influencer marketing is a powerful tool to promote products on social media.  With the right partnership, brands can gain unlimited awareness online, expose their products to new audiences, and skyrocket their conversion rates.  On social media today, influencer marketing is...

Video content is one of the best ways to engage your audience. Videos are captivating, entertaining and easily digestible, making them powerful communication tools. And when compared to other forms of content, video is proven to produce a higher marketing ROI. ...

The future of customer experience (CX) is self-service.  We know this because of the overwhelming demand for quick and convenient customer support.  Consumers like you, and I want instant answers to questions. We despise having our time wasted. It’s why...

User-generated video (UGV) content is everywhere. If you’re on social media, chances are you’ve seen thousands of user-generated videos on your Instagram feed and TikTok For You page.  By now, you’re probably familiar with user-generated content (UGC), but what about...

Digital customer experience (digital CX) is changing.  Today’s consumers hold new expectations for the brands they buy from. When it comes to customer service, consumers want instant and personalized responses.  The days of waiting on hold for hours on the...

  Every business faces challenges.  Whether it’s automating tasks, reducing costs or improving the customer experience, chances are you’ve encountered challenges you need help overcoming.  For many businesses, the biggest challenge is easing customer pain points while meeting their own...

Take your video experience to the next level with StoryTap’s screen recording feature.    StoryTap’s Video Answers product lets brands produce answers to common customer questions on video using our guided recording experience.  Now we’ve added a new feature that...