Category: eCommerce

The Federal Trade Commission (FTC) has recently released a comprehensive set of guidelines to bring greater transparency and fairness to online reviews and testimonials. This update makes significant improvements to hold businesses accountable for misleading practices in how they solicit,...

Millions of fake reviews flood the internet. Whether it’s phony contributors, bots or sponsored posts, written customer reviews have gotten a reputation for being less than trustworthy.  According to a report by BrightLocal, 54% of consumers are confident they’ve seen...